Would your business benefit from more sales?
At Static Shift our primary goal for our web design & SEO services is to increase your bottom line! This means increasing your sales, and providing you with a solid return on investment (ROI).
How do we achieve this for you?
- Create a professional website through our web design services. (If you don’t already have one)
- Push targeted traffic to your website using our SEO services.
- Convert as much of that traffic as possible into warm leads through conversion optimisation.
What’s the point in having a website if nobody can find it?
According to a study by Chikita (a search-based online advertising network) in 2010, 94.75% of all Google traffic go to websites in the top 10 Google results. If you aren’t ranking in the top 10 results for relevant keywords you are missing out on a very valuable sales source.
Search engine optimisation (SEO) services such as what we provide ensure that people can find your business in search engines like Google, Yahoo! & Bing. This makes for increased targeted traffic, and increased sales.
Return on Investment (ROI)
I’m sure you’ll agree with us when we say that the most important judging factor for you is the ROI. Our aim is to give you the best value for money possible. We know that there’s no point increasing traffic if it doesn’t lead to an increase in sales. So our focus is on increasing “buying traffic” to your site, and increasing your sales.
If you like what you hear so far check out our SEO packages for pricing & feature details. If you would like to see how your website could benefit from our SEO services click the button below, otherwise keep reading to find out more about what we offer our clients.
Get My Free SEO Site Analysis
Our SEO Services
What we can do for you:
Keyword Research
The first part of our SEO services is finding keywords that will attract lots of targeted traffic to your site. Our comprehensive keyword research allows us to work out two main variables – How many people search for a particular keyword/phrase & how many other businesses are competing for that keyphrase. Of course the ultimate goal is to find keyphrases that attract lots of searches, with low competition and importantly they’re relevant keywords likely to attract buying traffic.
Competitor Analysis
Most keyphrases will be already dominated by a few companies, who are currently capturing your potential customers. Just as businesses benefit from doing in the offline business world, we analyse the competitor’s strengths and weaknesses in their online presence. This can be a very rewarding exercise, allowing us to uncover opportunities for you to get ahead of them as well as threats to be aware of.
SEO Strategy
Here we pull together all the information we have gathered and plan out the strategy for our SEO services going forward. This includes things such as recommended content & features for your site, the typical SEO best practices to optimise your site. We plan a prioritised to-do list based on tackling all the quick-fix solutions and urgent problems first. Then we move on to the other solutions based on which will achieve the best results fast.
On-Site Optimisation
After we have completed the SEO, we optimise your website specifically for the keyphrases that we have selected to target. This includes adjusting title tags, meta tags, headings, content, site architecture & navigation, internal linking with anchor text, page urls, and building a sitemap. We also optimise the page speed to ensure loading times are as quick as possible. All of these things are about making your website as SEO friendly as possible.
Ongoing Link-Building Campaign
Contrary to many people’s belief, link-building is not about going out and getting as many links to your site as possible…Anybody can do that through those cheap 1,000 links for $10 offers you see around the place. Google wants to see that a good percentage of the websites providing these links are relevant to your site, and they place a lot of emphasis on the quality of the websites linking to you. One link from a website such as news.com.au is worth more than thousands of links from unknown pages. It’s important that you understand that link-building is a balancing act. It’s about finding the balance between quantity & quality of links. So while we do target easy links too, we aim to build links on the highest quality pages possible.
Our link-building services include acquiring competitor’s backlinks, quality directory submission, quality article directory submission, blog & forum commenting & quality profile links as well as more advanced long-term techniques such as developing linkbait, arranging guest posting on trusted websites, manual link requesting, quality press releases…the results will speak for themselves!
Conversion Optimisation
The first two most important things for ensuring that targeted traffic turns into leads is to have an attractive & professional website with well-written content. Nothing puts off potential buyers more than coming to a website that looks like it was made in 2 mins. Check out our web design services to see how we can help to make your site attract, or request a free web design proposal. We also implement basic conversion optimisation methods to tempt people into choosing your product/service. Things like call-to-action buttons in the right places to direct people to where you want them to go.
Campaign Reporting
We will collect and analyse your traffic data and your search engine ranking data to track the progress of your website, and to confirm that our SEO strategy is working as expected. We then compile this data into an easy-to-read report which we will send to you each month.
Why wait??? If you want more sales through your website, you need to start now!
If you think you may need our SEO services, why not ask us to perform a free SEO site analysis, where we will analyse your website with our custom checklist to see how SEO-friendly it is.
Get my free SEO site analysis
