Social proof is a psychological phenomenon where people conform to the actions of others based on an assumption that it is the correct behaviour. Marketers use social proof to increase conversion rates by easing the minds of customers who may

Are you confused by the hundreds of different online booking software solutions? You may already know that 40% of travellers book online, and the online travel market in Australia is worth $515.7 million. Mobile bookings alone account for 18% of online

If you’re an established business there’s a good chance you’ve got a website. But… Is your website successful? What does success look like for your website? These are important questions to answer for any web project. Building a website without

Nothing beats a well-designed website when it comes to getting customers online, right? Wrong. Your website is just one part of getting more customers from the internet. Even the best-looking websites get lost in cyberspace without a digital marketing plan to support them. Yes, it’s

In PHP programming, just as in life there is often more than one way to skin a cat. Inexperienced programmers, and even certified PHP programmers often go about things the long way, oblivious to the fact that there’s a shortcut

It’s no secret that mobile web browsing has become the next “big thing”, as smartphone market share continues to grow at an astounding rate. Yet how many of you have been frustrated when you’ve visited a website on your phone

We had a question on our Facebook page asking how to go about selecting a good plugin to add some functionality to a WordPress site. There’s over 400,000 plugins to choose from, so we thought we’d enlighten some of the less

Google’s Exact Match Domain Name Update A couple of tweets by Matt Cutts today suggests that Google’s at it again. As they make another algorithm update, be prepared for the outcry from SEOs around the world, and the clients that have

A Link Building Strategy for Building Authority Online Don’t be fooled into paying a cheap SEO company for an inferior link-building service where the link building strategy consists only of spamming the internet with links wherever they can get them.

Most of our websites are built on WordPress and for good reason. We choose to use it rather than creating our own proprietary CMS or using any of the other ones available. Not because we don’t know how to, but because