Growth Plan For Eddie Senatore
Scale Past $750k Revenue in 12 months And Break Free From The Floods & Droughts
…Without Fixing Fees On Files
Current Challenges You Mentioned
Clients We’ve Worked With
“At least double previous SMA launches so the new marketing, workshop and sales page worked.
$1m+ revenue“
Mark Duffield-Thomas
(Note this was our second 7-figure launch for this client in a year)
After launching our new website with Static Shift last year our organic search traffic is up 58% and enquiries 77%. This has resulted in an increased net profit of over 30% and really improved our user experience as well as company growth overall. Karl knows his stuff online, and from a business perspective not only do we have more sales enquiries but the quality of our enquiries has improved as well.
Bali Family Villas
“Our programs are selling more on autopilot than usual! Get Pregnant with Endo and The Waiting Game in particular 😄 Very excited to see that!”
Stefanie Valakas
Increased monthly sales by 45% for a molding & casting company in 1 year using only SEO
It’s no secret that a new digital agency appears in the world every day. But we’re not new (We’ve been in this game for over 12 years). And we’re not a digital agency. We’re a growth partner.
We’re a small team of 8 headed by marketing strategist & sales funnel expert…Me.
I have a Bachelor of Business (Double major in Entrepreneurship & Business Economics) where I was invited into the Golden Key Honours Society for academic excellence. So I came into the online marketing world with a business growth focus.
As a 20 year old uni student I was already raring to help entrepreneurs be better entrepreneurs with the knowledge I was soaking up, so I started my first business venture – a digital magazine for entrepreneurial advice.
I taught myself to build the website from scratch (with Google’s help), and pushed it to rank first on Google for “entrepreneur advice”. People quickly got word that I could build websites and get them ranked at the top of Google. So they started paying me to build theirs.
Before I knew it, my side-hustle had evolved into a full-blown digital agency and in 2011 I went full time into my second business, Static Shift.
Since then I’ve worked closely with over 250+ entrepreneurs like Denise Duffield-Thomas & Angela Henderson to help them grow and scale online by building websites, sales funnels, copywriting and organic traffic.
That’s all done-for-you solutions, not group coaching. We’ve created course sales pages that have brought in multiple 7-figures in a single launch. We’ve helped businesses grow to multiple 6-figures of organic online revenue from SEO traffic alone. We’ve uncovered bottlenecks in funnels that have taken a broken funnel from 0 to $10k in less than 3 weeks.
But still I felt like something wasn’t working. I was doing too much, losing sleep, and I wasn’t feeling fulfilled. And I saw other agency owners all around me feeling the same.
Part way through 2023 it became very obvious when my mentor pointed out there was a couple of major flaws in the standard agency model that were holding my business growth back…and my clients.
- To grow you have to bring on more and more clients and there’s no incentive to work with a small handful of clients.
- There’s a word that’s used in the agency world “Productise” – to deliver at scale you have to be able to templatise your services – making it easier to streamline your team’s workflows. But to do that you have to fit clients inside your box (I’m sure you’d agree you don’t fit in a box).
- Often clients pick and choose a service. e.g. SEO. Which was fine. We’d build up traffic and we’d drive a lot of traffic and enquiries, but if they didn’t have us looking after their sales funnel or sales process upstream we had no control over how well that was working, and we found that traffic wasn’t making half (in some cases less than a quarter) of the money it could be.
So we’ve adapted. We’ve built a 4-step client acquisition system and decided to only partner with a handful of clients on a much closer level in a way that makes sense for us and our client’s growth.
We’ve become Growth Partners…more on that shortly.
Want to know my secret sauce?
I have a strategic partnership with a company whose founders have scaled 4 businesses successfully – from EdTech, Marketing, Growth Partnering and Consultancy & Coaching.
They grew their current business from 0 to $4.8M USD annual revenue in 18 months.
Our relationship enables me to leverage:
My commitment to the success of mine and your business:
- Weekly meeting to gain insights on new strategies to improve results for you and overcome challenges – campaign not producing results.
- Constantly learning and testing with community of leaders to stay ahead of a competitive market for targeted outreach and sales process improvement.
- Continuous development in business growth and outside of the box solutions – like “The Interview Method”!
You can grow your revenue by hiring direct staff and working with marketing agencies.
But, it’s challenging to hire good people because if you’re good at sales or marketing, it’s easy to get a 6-figure job or run your own business or agency.
- Even if you find them, senior people are $130k + per year, usually far out of the budgets of consultants
- Their skills aren’t fresh as they don’t want to get their hands dirty prospecting, writing sales campaigns, conducting audits & taking sales calls.
- You’ll then also need to hire a team to do the work and for them to lead!
- Frankly, most people looking for jobs don’t know how to get results, they run their own business.
So CEOs like yourself have to work with agencies or freelancers.
But after owning an agency myself and networking with a lot of them, they generally don’t provide the best results for clients. Because they are incentivised by bringing on new clients, and they’re limited on time and deliver templated services.
Agency Growth Challenges Report by Vendasta
The small amount of agencies who get big usually grow by outsourcing your work to low-level staff who don’t know how to get results.
Getting results is harder than it used to be…
Marketing has changed!
It’s not like a few years ago where you could send cold emails or throw up ads on Facebook and get good leads instantly.
The market’s got more sophisticated resulting in companies having to do more and be more creative to get same results as before.
The agency model will still make money for agency owners but it’s not likely to drive the results you need for growth!
That’s why working with a Growth Partner that works with only a handful of clients, they can become an extension of your team driving real revenue growth through improving key aspects from marketing to sales.
The incentives align because as a partner the profits and growth are driven by the success of your business…
A Growth Partner essentially becomes a non-equity investor in your business – one that advises AND does the work!
Creating a win-win scenario – that’s the relationships that last!
📈 A consistent revenue stream and increased profits within 3-6 months, moving beyond floods and droughts.
💎 Be seen by accountants, lawyers & financial advisers as the go-to expert for all businesses in distress and building long-term relationships that continuously generate referrals without the need for low prices or fixed fees on files.
💰 Enhance your business’s sale value by building a scalable model and diversified service portfolio, making your firm more attractive to potential buyers and increasing your leverage in the market.
🎯 Never compete as a commodity, get the price you deserve and never race to the bottom against competitors with an inferior service to yours.
🛠️ Develop a new system for identifying and converting referral partnerships, aiming for at least 10 qualified partnership opportunities by month 3, and continuing to grow from there.
💼 Compelling sales and marketing materials that clearly communicate your unique value proposition making it easier to sell to both referral partners and direct clients.
🎯 Get a consistent source of direct client enquiries and skip the middle-man by building your online visibility.
🗺️ A trusted partner working hard & smart to grow your business.
4 Step Growth Plan to Increase Revenue & Profitability
We’ve developed a transformative client acquisition framework exclusively for consultants to drive significant growth in revenue.
🎯
1. Go-To-Market Strategy
Market research to build a highly profitable offer and messaging that your dream love.
🎓
2. Education-Based Marketing
Fill up your pipeline with more qualified prospects.
📈
3. Conversion Catalyst
Use marketing & sales assets to reduce the amount and length of sales calls.
🚀
4. Sales Collaboration & Scale
Increase sales and continue to refine and optimise your funnels to scale.
🔍
Build a highly-profitable, Magnetic offer that your dream prospects love
Why do consultants not reach their full potential?
We’ve seen a lot of consultants struggle to keep growing after they hit $500k-$750k a year. And we find most of them have 80% of the right ingredients for success (they’re extremely passionate about helping people and they get results for their clients)
But…
They struggle to communicate the true value they provide to their customer.
Whether that’s the value they provide to referral partners or the direct customers. (The value is very different for each of these)
And the problem is, a strong offer is the 20% of the puzzle that gets 80% of the results. You have to get this part right, and every other piece of the puzzle will be a million times easier.
⚠️ The Result Of Not Getting It Right?
They don’t reach their full potential, stagnate or even wither away. Because they get overlooked by their ideal clients.
💡 There’s a simple solution!
Focusing on delivering an amazing service is great because it improves your clients experience and helps solve their problems more effectively – most likely the thing you started the business for!
But… being able to effectively communicate what problems you’re solving, how and who you’ve done it for is just as important.
That’s marketing and sales.
But not in the sense most people think.
It’s marketing and sales focused on optimising WHOSE problems to solve and WHY they came to you in the first place.
💡 So how do we achieve A Magnetic Offer?
We want to approach it with a data-driven mindset.
You’ve been running businesses for over 35 years, so you have a lot of happy clients (both direct and referral partners)
SPEAK TO THEM.
They will tell you what they were struggling with before they met you, what other solutions they tried, how much they spent on them and what made them buy from you in the first place!
👑 That’s a GOLDMINE full of information.
Wouldn’t you like to work with people who:
👇 Here’s how we do it…
Interview your best clients and dream prospects!
Ask them about their problems, desires, dreams, fears, frustrations, how you helped, what quantifiable results they obtained, what other solutions in the market they tried and why they didn’t work for them.
🌊 Don’t accept surface level answers – get to know them on a deeper level!
And remember – at this point you’re not selling.
You’re just looking for insights.
That will help you get into the right mindset AND make them lower their defenses.
Without deep, honest insights you won’t be able to get to the root of WHY they bought from you.
💵 Here is how to turn these insights into highly-profitable sales assets:
- Record the interview with your client (with their permission) and share it on your website and LinkedIn – this will be a case study – a powerful piece of social proof that makes your prospects trust you more and come on to sales calls ready to buy.
- Create your offer and marketing claim based on what your clients said was the most important thing they were looking for.
Your offer and claim have to solve your dream clients’ number 1 problem or desire!
Build the value of your offer with one specific person in mind.
They need to be around their number 1 priority because people are limited in time and resources.
So they will always prioritise solving their priority problems.
After doing this exercise, you will stand out in the market as a one-of-one.
No other viable option in the market.
💵 There’s still one problem…
In saturated markets like yours, having only case studies isn’t enough.
The average sophisticated buyer needs at least 7 hours of strategic engagement with your business.
On top of that, studies have shown that only 3% of prospects in any market are buying a solution for their problem now.
This is represented by the Buyer’s Pyramid.
6-7% are open to buying a solution.
30% are not thinking about it.
30% don’t think they’re interested.
And the remaining 30% know they’re not interested.
🚧 Here’s what it means to your business:
To get a client over the line, you need multiple meetings, pitches, customised proposals, and clients wanting to chat with your other customers…
And even then… they might still turn around and say that they’re not interested = A lot of time wasted.
✅ The Key to unlocking 70% of the market
Education-based marketing
It’s a simple idea widely used
But many marketers don’t understand how to use this
Education-based marketing doesn’t mean putting together a vague presentation in 10 minutes and slapping a “webinar” sticker on it.
That’s just wasting your prospects time.
They’re running businesses, managing teams and each of their businesses is different.
✅ What do we do instead?
We run education-based outbound campaigns that aim to deliver a lot of value to B2B decision makers through personalised educational group or individual sessions.
Created specifically for each company with their needs in mind.
We’ll clarify what those are, how to run them and how to turn them into sales opportunities with minimal effort next ⛔ So now, the question is…
How do we get qualified prospects interested in your offer?
📈
Education-based Marketing: Fill up your pipeline with qualified prospects
At this stage we understand we need:
Because most modern markets are saturated, buyers lack trust and need at least 7 hours of engagement with your business to trust you enough to buy from you…
Referral Partnerships Approach
🗣 So now, we need to figure out *how* to get in front of your potential Referral Partners
There are different ways to do it:
- Networking Events/Conferences – Warm & personal, but time-consuming and high-effort, & you don’t reach new customer bases quickly enough.
- Wine and dine them – a lot of wasted time and money.
- Ads – high cost, high risk, difficult in b2b and complex b2c markets.
- Cold calling – Sales development reps churn very quickly, you burn potential relationships instead of building them.
That leaves us With outbound Email + LinkedIn Prospecting
Many companies are afraid that this will ruin their reputation or that it simply “doesn’t work for us”.
And it can definitely be true… only if done incorrectly.
For example, here’s a cold email we received. Can’t emphasise enough – DO NOT DO THIS
💡 We’ve found the solution: relevant, specific, education-based marketing
We create email campaigns inviting your ideal potential clients for a virtual keynote on a topic very relevant to the trends and problems in the industry specific to that prospect.
👇 Example
This is extremely effective at getting prospects interested in the offer.
You might notice this is very different to how most lead generation companies are doing it.
⚠️ This is because they’re not thinking about growth holistically.
They only care about getting a response or a call booked.
Our approach takes the entire sales process into account. This approach gets more calls booked, and provides them with more value upfront and builds your position as an expert in their eyes.
Because you can’t take number of business meetings booked to the bank.
The average industry cold email reply rate is around 1%. But not ours…
📊 Here are results from our own email campaigns
This means we don’t have to send bulk spammy outreach emails to thousands of people to book sales calls.
We then do the same thing for LinkedIn as Email to increase our opportunities.
This strategy has booked calls with decision makers in companies all over the world like:
📈 We’re now getting positive responses from qualified prospects…
But this is still 2 steps away from money in the bank.
We first need to turn these positive responses into business meetings booked on your calendar.
And then we need to close them.
This is what we will cover in the next 2 stages.
Direct Client Approach
Create Content People Want To Read with SEO-driven content marketing infused with Authentic Client Case Studies
I’ve worked in SEO for over 12 years and although it does take time, we still believe it’s a great mid-to-long term solution for building a consistent source of direct clients.
So how do we do ensure success on Search? We don’t try and improve every part of the site.
Instead we focus in on building traffic to your “money” pages (your service pages) for the people looking specifically for an insolvency practitioner, and then a few pieces of valuable long-form content for search terms that capture people who are problem-aware, but not solution-aware.
Escape the relentless treadmill of brainstorming content topics, only to end up with pieces that people aren’t looking for. By harnessing the power of deep SEO market research infused with authentic client case studies, we’ll strategise content that answers real questions, and establishes expertise and authority.
You’ll then be able to repurpose the content into bite-sized pieces, giving you a library of social media content that speaks directly to your customer’s needs.
By infusing that content with social proof, you’ll quickly position yourself as an expert that can help them overcome their problems much faster and easier than if they attempt to do it themselves.
This is where you hook ideal prospects in with your company’s knowledge and understanding of a topic, show you are the thought leader in your space and build a trusted brand within your vertical.
📈
Build & Optimise Marketing & Sales Assets To Do A Lot Of The Selling For you
So now we:
✅ Have case studies of your most successful clients
✅ Have a marketing claim that promises a transformation your clients desire
✅ Are attracting hundreds of prospects with education-based marketing.
Now, we need to convert the interest from our prospects into qualified sales meetings booked on your calendar.
⚠️ This is simple, but not easy.
Why?
This is EXTREMELY time consuming – nurturing a cold’ish lead to join a sales call).
🔄
Sales Collaboration: Increase sales and improve cash flow with a 3-step sales process
✅ Have case studies of your most successful clients
✅ Have a marketing claim that promises a transformation your clients desire
✅ Are attracting hundreds of prospects with education-based marketing.
✅ Are booking meetings with interested prospects.
We need to turn that interest into cash collected.
We already talked about The Buyer’s Pyramid and how it affects results of your marketing.
Most don’t understand it or even completely forget about it.
We take advantage of it.
We’ve now attracted dozens or hundreds of prospects to your education-based piece of marketing.
Now we’re going to smoothly transition them into sales.
Before we do that…
⚠️ Sales in 2024 has 3 very BIG problems when marketing to new customers (without referrals):
⛔️ Oversaturated market – people are fed up with tons of “solutions” to their problems that promise the world and don’t deliver
⛔️ Sophisticated buyers – as a result of that, they educate themselves and know the basic criteria for good solutions
⛔️ Lack of trust – and because of that, they understand most of the solutions in the market can’t be trusted
🔑 Luckily, we’ve found a solution to all these problems. Here’s how it works:
Keynote – an opportunity to showcase your expertise, add value for them and to deliver a soft pitch for your offer.
How will a keynote boost your ROI?
Where does the Keynote fit into the sales cycle?
What does a keynote entail?
What happens in the keynote Introduction?
What happens in the Close Section?
Thanks to the marketing & sales assets, they’ll know all about your offer, the benefits and why they need it, and the call will allow you to focus simply on getting the information that you need from them to put a solid proposal together.
No more running them through the whole spiel on what you do, how you do it and what they’re going to get.
how to treat sales like a Doctor’s diagnosis, digging deeper than any other sales team does.
You first need to get extremely clear on if your service is right for your prospect and how it can help them, so you can correctly label their problem at a deep psychological level and show how to solve it.
The way to do this is through a proven, simple, 3 step sales process.
1️⃣ **The 1st Meeting – Discovery – positioned as a strategy & discovery session!
This call is all about asking our prospects questions about themselves, rather than pitching products!**
2️⃣ Send valuable information – Case Studies, Market Research, etc.
Between calls, we send them valuable information relevant to them and their situation.
These are built from the assets from the 1st step and build trust in your brand, through a mix of education and value-building.
These also overcome some objections prospects have before even getting onto the sales call, making the 2nd call flow much easier.
3️⃣ The 2nd Meeting (Sales & Custom-Built Proposal)
Use checkpoints to disqualify prospects that will never buy. This eliminates the tyre kickers! If you don’t do this, you end up with a massive pipeline of ‘maybe’ and not enough ‘yes’.
It’s counter-intuitive, but “No’s are always better than “Maybe’”’s. “Maybe’”’s are usually a prospect thinking “No”, but not wanting to say it out loud.
If you’re still involved in sales, this process removes you from 80% of activities without sacrificing results. If you’ve already built a sales team that’s doing well, this will multiply their results.
The process eliminates unqualified leads and converts more prospects into high-paying clients. This creates a scalable, repeatable process.
HIDDEN Action Plan
🔍
1. Offer Alignment
Week 1
Set up & Mindset
Week 2
Preparation & Case Studies
Week 3
Offer Creation
Week 4
Campaign Prep
📈
2. Conversion Catalyst
Week 5
Copywriting
Week 6
Set up & Mindset
Week 7
Set up & Mindset
Week 8
Set up & Mindset
🚀
3. Amplifying Good Bacteria
Week 1
Set up & Mindset
Week 2
Preparation & Case Studies
Week 3
Offer Creation
Week 4
Campaign Prep
🎯
4. Nutrient Absorption Strategy
Week 1
Set up & Mindset
Week 2
Preparation & Case Studies
Week 3
Offer Creation
Week 4
Campaign Prep
🔄
6. Health Maintenance & Optimisation
Week 1
Set up & Mindset
Week 2
Preparation & Case Studies
Week 3
Offer Creation
Week 4
Campaign Prep
1️⃣ Do It Yourself Without A Proven Growth Plan
The Approach: Keep building an awesome service and hope that prospects will come. Handling all marketing efforts internally without professional help.
The Pitfall: This can be a huge time suck. There’s the time spent learning the marketing strategies, and the time spent implementing. This time is better spent working on your core business activities, speaking about your expertise and improving your offer.
The Reality: While saving on external costs, DIY marketing can lead to much slower growth and potential revenue and market share loss. It will also mean you continue to have long sales conversations to close deals, and can be overwhelming and stressful to manage every aspect of marketing on top of your primary responsibilities.
2️⃣ Hire Agencies
There are two main types of agencies:
- Full service – deliver wide range of services with no focus on increasing your revenue ❌
- Performance-based agencies – run Facebook ads, cold email campaigns❓
Think of your marketing to sales like a production line in a car manufacturing plant.
Performance-based agencies focus on providing a service that improves one specific part of your sales and marketing funnel – this can work if you have every other part of that funnel working well.
This performance-based agency might be an expert at painting – which could increase your business by 10-20%.
But let’s say, we haven’t put in the engine, even with the best paint the car will not work.
The engine in this case could be the sales assets, or sales collaboration (closing the gap between sales and marketing).
Based on where you are, there are other parts of the marketing to sales process that require focus.
Therefore, you need a holistic solution, not a specific one.
Problems with agencies:
❌ You pay money to get a service when you really care about outcomes – most agencies lose projects after 3 months as a result of this.
❌ Agencies are incentivised by bringing on new clients so their focus as a business is not on your success – it’s on selling more of their services to other clients similar to you.
❌ You hear all the promises, but none of them are guaranteed.
❌ You will incur direct expenses with no guarantee of profit and miss out on new business opportunities.
🤦 Agency’s #1 goal is to bring on more clients…
📈 My #1 goal is to help YOU make more PROFITS.
3️⃣ Hiring Directly
Hire an internal team…
New Sales Manager, Salesperson, and Marketing Agency or Manager who attempt to put both together – all hires and mistakes take considerable amount of time and money.
The direct cost of (not to mention the time involved in recruitment, training and management):
- Sales Manager: $80K + Commission
- Salesperson: $50K + Commission
- Marketing Manager: $30-70k
- $160k per year minimum + at least 30% of staff don’t work out.
This is unlikely to get the results you want efficiently because sales and marketing do not collaborate well.
Also, A+ team members are already in roles making over $100,000 per year.
4️⃣ Take this growth plan and implement it yourself
The blueprint laid out in this Growth Plan is exactly how you can go from working IN the business to working ON the business and making a positive impact.
It’s now yours to take if you want! The problem is…
It’ll take at least a year of full-time work from yourself and 2-3 team members. I’m going to guess you don’t have the time.
There’s also the effort and investment of:
- Figuring out which exact tools to use
- Writing a script for case studies
- Writing all the content for the nurture sequences, and figuring out the best way to convert them
- Writing 10x campaigns per week to work out the best ones for prospects
- Building out interview scripts
- Implementing, training and scripting for the sales process
- Organising the SEO and CRO audits
- Building content plans
- Figuring out how to track all the metrics and figure out which are the 20% WORTH tracking
- etc. etc
5️⃣ Work together with Us As Your Growth Partner
You don’t have to waste money, time and attention coming up with strategies and testing what works and doesn’t. We’re incentivised to get results.
We guarantee results at a fraction of the cost and in a fraction of the time.
With this Growth Plan applied to your business and us collaborating and growing together, while I work on implementation and constant iteration, your growth will be unstoppable.
Here’s how we’ll Add $250k to your revenue
In this section I am going to show you how it’ll work for your business based on some estimates.
targeted Outreach To Small Accounting Practices💡
In Apollo (contact database) there a total of 3,100 high-level decision makers (Owner, Director, C-Suite, Partner, Director) in small accounting practices with 1 – 10 employees in ACT, NSW & VIC.
We will target them with the keynote offer (and we can do multiple campaigns)
- 2% book a meeting = 62 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5% from our outreach so this is a low estimate)
- 80% of those qualified, so 49 qualified prospects
- 30% of those turn into referral partners (refer at least 1 business for the year), so we’d be aiming for 14 referral partners from 1 campaign
Based on an estimated average file size of $10,000 (there’s a large range from $2k – $50k)
$140,000 new revenue from new referral partners even if they only refer 1 file per year 💡
If they refer on average 2 per year that revenue figure looks even healthier at $280,000 revenue.
If they refer on average 3 per year that revenue figure looks even healthier at $420,000 revenue.
targeted Outreach To Small Law Practices💡
In Apollo (contact database) there a total of 2,200 high-level decision makers (Owner, Director, C-Suite, Partner, Director) in small law practices with 1 – 50 employees in in ACT, NSW & VIC.
We will also target them with the keynote offer (and we can do multiple campaigns)
- 2% book a meeting = 44 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
- 80% of those qualified, so 35 qualified prospects
- 30% of those turn into referral partners (refer at least 1 business for the year), so we’d be aiming for 10 referral partners from 1 campaign
Based on an estimated average file size of $10,000 (there’s a large range from $2k – $50k)
$100,000 new revenue from even if they only refer 1 file per year 💡
If they refer on average 2 per year that revenue figure looks even healthier at $200,000 revenue.
If they refer on average 3 per year that revenue figure looks even healthier at $300,000 revenue.
targeted Outreach To Small Financial Advisers💡
In Apollo (contact database) there a total of 850 high-level decision makers (Owner, Director, C-Suite, Partner, Director) in small financial planning practices with 1 – 50 employees in in ACT, NSW & VIC.
We will also target them with the keynote offer (and we can do multiple campaigns)
- 2% book a meeting = 17 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
- 80% of those qualified, so 13 qualified prospects
- 30% of those turn into referral partners (refer at least 1 business for the year), so we’d be aiming for 4 referral partners from 1 campaign
Based on an estimated average file size of $10,000 (there’s a large range from $2k – $50k)
$40,000 new revenue from even if they only refer 1 file per year 💡
If they refer on average 2 per year that revenue figure looks even healthier at $80,000 revenue.
If they refer on average 3 per year that revenue figure looks even healthier at $120,000 revenue.
targeted Outreach To Bookkeepers💡
In Apollo (contact database) there are a total of 1,700 bookkeeping practices with 1 – 50 employees in in ACT, NSW & VIC.
We will also target them with the keynote offer (and we can do multiple campaigns)
- 2% book a meeting = 34 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
- 80% of those qualified, so 27 qualified prospects
- 30% of those turn into referral partners (refer at least 1 business for the year), so we’d be aiming for 8 referral partners from 1 campaign
Based on an estimated average file size of $10,000 (there’s a large range from $2k – $50k)
$80,000 new revenue from even if they only refer 1 file per year 💡
If they refer on average 2 per year that revenue figure looks even healthier at $160,000 revenue.
If they refer on average 3 per year that revenue figure looks even healthier at $240,000 revenue.
What We Do
If we did these services for you separately we’d charge the following:
| Our Delivery | Value Per Year |
|---|---|
| Offer Value Creation | |
| Create a customised 12-month growth plan for client acquisition that increases your revenue. | $3,000 |
| Offer setup – Creating a magnetic offer and messaging that helps your dream clients (direct clients, accountants and lawyers) to understand the value you provide and how much they need what you’re selling. – 2 x Offer workshops – 2hrs each – We’ll analyse all your Case studies for insights – Additional market research to understand the target market | $8,000 |
| Develop five professional case study highlights and video editing to improve the metrics in all sales and marketing activities. | $10,000 |
| Creating New Business Opportunities | |
| Creating a referral partner contact database of decision-makers for: – Accountants – Lawyers – Financial Advisers | $10,000 |
| Creating new outbound email scripts and angles weekly (as needed) in line with market feedback to maximise the results! | $15,000 |
| Building and operating a repeatable outreach machine that books monthly appointments with ideal referral partnership clients and maximises attendance using email & LinkedIn. We will handle the email outreach to them and the conversation up until we get them on the call. | $35,000 |
| High-Converting Marketing & Sales Assets | |
| Writing and optimising the marketing & sales assets to attract new prospects and capture attention for decades. – Write email nurture sequences for your funnels – Write sales page for each target customer – Write Video sales letter script – Optimise your LinkedIn profile | $35,000 |
| Redesigning Website to ensure your digital hub is supporting your sales funnels, and getting more people into them. | $20,000 |
| Training and support on how to develop & better utilise high converting case studies for all sales and marketing activities. | $3,000 |
| Growth Consulting | |
| CEO 1-1 Strategy – sharing key industry insights on sales and marketing, unblocking the bottlenecks in business growth and consulting on appropriate initiatives. | $24,000 |
| Leading Weekly & Monthly Growth Reporting & Planning – proactive management of the project success | $8,000 |
| Results | |
| Creation of streamlined end-to-end holistic process that takes the cold audience to happy paying customer and the infrastructure | Priceless |
| Total Value | $188,000+ |
👥 What We’ll Need From You
- Information on your target market and business
- Collect case studies (recorded on Zoom using questions & SOP we provide)
- Take the new business development calls / meetings (booked by us). This may be an interview, a keynote presentation/workshop, or a discovery call.
- Feedback progress on sales to allow us to continuously improve marketing & support with sales enablement (ideally record these)
- Meet weekly to drive project forward and feed insights + any marketing and sales collateral that will help with the project success
- Short (<1min) voice notes to LinkedIn connections (using our script)
🔒 You will get access to a private two-way communication (Slack) channel with ongoing support and optimisation.
🎁 To guarantee results for our partners, we only work with 1 new partner per month and do not work with any competitors.
Option 1
Or
Option 2
Let’s break down option 2
$180 per day = approx one-third of the price of an average consultant and less than a trained Sales Development Representative
ROI Projector Calculator
| Additional Revenue Goal | My Share | Your Retained New Revenue |
|---|---|---|
| $250,000 | $65,400 + $18,750 | $165,800 per month |
At a minimum guarantee – double your investment or we work for free
$65,400 + $18,750 (rev share) x 2 = $168,300 new revenue guaranteed (which gives you a minimum $84,150 retained revenue)
Frequently asked questions
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