Growth Plan For Day Translations

How to get you from $4.4 million to $10.2 million Revenue in 12 months

…Without Spending A Penny More On Ads

Current Challenges You Mentioned

  • Your outbound sales team is struggling to secure high-ticket clients.
  • You don’t have a strong B2B sales process to sell high-ticket clients so the conversion to sales is disproportionately low especially for high-ticket sales.
  • Your company is seen as a fast-service provider (like the McDonalds of the industry) rather than a premium service provider (like Gucci), which is limiting your progress with high-ticket sales.
  • Existing clients aren’t fully aware of all the services you offer, leading to missed opportunities in upselling & revenue growth from existing clients.

It’s no secret that a new digital agency appears in the world every day. But we’re not new (We’ve been in this game for over 12 years). And we’re not a digital agency. We’re a growth partner.

We’re a small team of 8 headed by marketing strategist & sales expert…Me.

I have a Bachelor of Business (Double major in Entrepreneurship & Business Economics) where I was invited into the Golden Key Honours Society for academic excellence. So I came into the online marketing world with a focus on real business growth.

As a 20 year old uni student I was already raring to help entrepreneurs be better entrepreneurs with the knowledge I was soaking up, so I started my first business venture – a digital magazine for entrepreneurial advice.

I taught myself to build the website from scratch (with Google’s help), and pushed it to rank first on Google for “entrepreneur advice”. People quickly got word that I could build websites and get them ranked at the top of Google. So they started paying me to build theirs.

Before I knew it, my side-hustle had evolved into a full-blown digital agency and in 2011 I went full time into my second business, Static Shift.

Since then I’ve worked closely with over 275+ entrepreneurs to help them grow and scale online by building websites, sales funnels, copywriting, organic traffic and cold email outreach.

But still I felt like something wasn’t working. I was doing too much, losing sleep, and I wasn’t feeling fulfilled. And I saw other agency owners all around me feeling the same.

Part way through 2023 it became very obvious there were a couple of major flaws in the typical agency model that were holding my business growth back…and my clients.

  1. To grow you have to bring on more and more clients and there’s no incentive to work with a small handful of clients.
  2. There’s a word that’s used in the agency world “Productise” – to deliver at scale you have to be able to templatise your services – making it easier to streamline your team’s workflows. But to do that you have to fit clients inside your box (I bet you’d agree you don’t fit in a box).
  3. Often clients pick and choose a service. e.g. SEO. Which was fine. Then we’d build up traffic and we’d drive a lot of traffic and enquiries, but if they didn’t have us looking after their sales funnel or sales process upstream we had no control over how well that was working, and we found that traffic wasn’t making half (in some cases less than a quarter) of the money it could be.

So we’ve adapted. We’ve built a holistic 4-step client acquisition system and decided to only partner with a handful of clients on a much closer level in a way that makes sense for us and our client’s growth.

We’ve become Growth Partners…more on that shortly.

Want to know my secret sauce?

I have a strategic partnership with a company whose founders have scaled 4 businesses successfully – from EdTech, Marketing, Growth Partnering and Consultancy & Coaching.

They grew their current business from 0 to $5M USD annual revenue in 18 months.

Our relationship enables me to leverage:

  • Validate sales and marketing strategies that drive results across world leading organisations – examples of companies this approach works with 👇
  • Resolve challenges in campaigns with expert advice and guidance.
  • Plan and execute my growth partner project effectively.

My commitment to the success of mine and your business:

  1. Weekly meeting to gain insights on new strategies to improve results for you and overcome challenges – campaign not producing results.
  2. Constantly learning and testing with community of leaders to stay ahead of a competitive market for targeted outreach and sales process improvement.
  3. Continuous development in business growth and outside of the box solutions – like “The Interview Method” and “The Keynote Approach”!

You can grow your revenue by hiring direct staff and working with marketing agencies.

But, it’s challenging to hire good people because if you’re good at sales or marketing, it’s easy to get a 6-figure job or run your own business or agency.

  1. Even if you find them, senior people are $130k + per year
  2. On top of that you then also need to hire a team to do the work and for them to lead!
  3. Frankly, most people looking for jobs don’t know how to get results, they run their own business.

So CEOs like yourself have to work with agencies or freelancers.

But after owning an agency myself and networking with a lot of them, I found they generally don’t provide the best overall growth results for clients. Because they are incentivised by bringing on new clients, and they’re limited on time and deliver templated services.

Agency Growth Challenges Report by Vendasta

Getting results is harder than it used to be…

Marketing has changed!

It’s not like a few years ago where you could send cold emails or throw up ads on Facebook and get good leads instantly.

The market’s got more sophisticated resulting in companies having to do more and be more creative to get same results as before.

That’s why working with a Growth Partner that works with only a handful of clients, they can become an extension of your team driving real revenue growth through improving key aspects from marketing to sales.

The incentives align because as a partner the profits and growth are driven by the success of your business…

A Growth Partner essentially becomes a non-equity investor in your business – one that advises AND does the work!

Creating a win-win scenario – that’s the relationships that last!

📈 Increased revenue and profits within 3-6 months.

🗺️ A trusted partner working hard & smart to grow your business.

💎 Become recognized and respected as the leading expert in localization services, enhancing your reputation across global markets and industries such as healthcare, legal and entertainment.

💰 Applying a proven growth method to accumulate free cash flow without guesswork and wasting time and money.

🔑 Never compete as a commodity, get the price you deserve and never race to the bottom against competitors with an inferior service to yours.

🛠️ A new system that finds and converts your dream clients into high-paying customers

💼 New sales and marketing assets that enable you to close ‘cold’ prospects you’re never been able to reach before.

💡 Insights and new ways from best sales and marketing professionals in the world.

Scale your business whilst reducing dependency on you, freeing you up to focus on priority tasks.

4 Step Growth Plan to Increase Revenue & Profitability

We’ve developed a transformative B2B client acquisition framework to drive significant growth in revenue.

🎯

1. Go-To-Market Strategy

Market research to build a highly profitable offer and messaging that your dream love.

🎓

2. Education-Based Marketing

Fill up your pipeline with more qualified prospects.

📈

3. Sales Development

Schedule 20+ new high-ticket business meetings every month.

🚀

4. Sales Collaboration & Scale

Increase sales and continue to refine and optimise your funnels to scale.

🔍

Build a highly-profitable, Magnetic offer that your dream prospects love

Why do most b2b-focused businesses not reach their full potential?

  • They’re not looking at growing their business from a holistic perspective.
  • They’re focusing too much on the product and features when selling and marketing.
  • Then they struggle to communicate the true value they provide to their customer.

⚠️ The Result?

They don’t reach their full potential, stagnate or even wither away. Because they get overlooked by their ideal clients.

💡 There’s a simple solution!

Holistic perspective on growth.

Focusing on delivering an amazing service is great because it improves your clients experience and helps solve their problems more effectively – most likely the thing you started the business for!

But… being able to effectively communicate what problems you’re solving, how and who you’ve done it for is just as important.

That’s marketing and sales.

But not in the sense most people think.

It’s marketing and sales focused on optimising WHOSE problems to solve and WHY they came to you in the first place.

💡 So how do we achieve A Magnetic Offer?

We want to approach it with a data-driven mindset.

You’ve been running businesses for years, so you have thousands of happy clients.

SPEAK TO THEM.

They will tell you what they were struggling with before they met you, what other solutions they tried, how much they spent on them and what made them buy from you in the first place!

👑 That’s a GOLDMINE full of information.

Wouldn’t you like to work with people who:

  • Get the best results with your service…
  • Are very happy with their experience…
  • And bring you flocks of referrals?

👇 Here’s how we do it…

Interview your best clients and dream prospects!

Ask them about their problems, desires, dreams, fears, frustrations, how you helped, what quantifiable results they obtained, what other solutions in the market they tried and why they didn’t work for them.

🌊 Don’t accept surface level answers – get to know them on a deeper level!

And remember – at this point you’re not selling.

You’re just looking for insights.

That will help you get into the right mindset AND make them lower their defenses.

Without deep, honest insights you won’t be able to get to the root of WHY they bought from you.

💵 Here is how to turn these insights into highly-profitable sales assets:

  1. Record the interview with your client (with their permission) and share it on your website and LinkedIn – this will be a case study – a powerful piece of social proof that makes your prospects trust you more and come on to sales calls ready to buy.
  2. Create your offer and marketing claim based on what your clients said was the most important thing they were looking for.

Your offer and claim have to solve your dream clients’ number 1 problem or desire!

Build the value of your offer with one specific person in mind.

They need to be around their number 1 priority because people are limited in time and resources.

So they will always prioritise solving their priority problems.

After doing this exercise, you will stand out in the market as a one-of-one.

No other viable option in the market.

💵 There’s still one problem…

In saturated markets like yours, having only case studies isn’t enough.

The average sophisticated buyer needs at least 7 hours of strategic engagement with your business.

On top of that, studies have shown that only 3% of prospects in any market are buying a solution for their problem now.

This is represented by the Buyer’s Pyramid.

6-7% are open to buying a solution.

30% are not thinking about it.

30% don’t think they’re interested.

And the remaining 30% know they’re not interested.

🚧 Here’s what it means to your business:

To get a client over the line, you need multiple meetings, pitches, customised proposals, and clients wanting to chat with your other customers…

And even then… they might still turn around and say that they’re not interested = A lot of time wasted.

✅ The Key to unlocking 70% of the market

Education-based marketing

It’s a simple idea, widely used

But many marketers don’t understand how to use this.

Education-based marketing doesn’t mean putting together a vague presentation in 10 minutes and slapping a “webinar” sticker on it.

That’s just wasting your prospects time.

They’re running businesses, managing teams and each of their businesses is different.

✅ What do we do instead?

We run education-based outbound campaigns that aim to deliver a lot of value to B2B decision makers through personalised educational group or individual sessions.

Created specifically for each company with their needs in mind.

We’ll clarify what those are, how to run them and how to turn them into sales opportunities with minimal effort next ⛔ So now, the question is…

How do we get qualified prospects interested in your offer?

🎓

Education-based Marketing: Fill up your pipeline with qualified prospects

At this stage we understand we need:

  • Case studies of successful, happy clients
  • A marketing claim that promises a transformation your clients desire
  • Education-based marketing to attract prospects

Because most modern markets are saturated, buyers lack trust and need at least 7 hours of engagement with your business to trust you enough to buy from you…

🗣 So now, we need to figure out *how* to get in front of your Dream Clients

There are different ways to do it:

  • Networking Events/Conferences – Warm & personal, but time-consuming and high-effort, & you don’t reach new customer bases quickly enough.
  • Organic Referrals – unreliable, you can’t decide the scale
  • SEO and blogs – take a very long time to see results and most don’t do it right. It’s usually more effective for b2x markets
  • Ads – high cost, high risk, difficult in b2b and complex b2c markets.
  • Cold calling – Sales development reps churn very quickly, you burn potential relationships instead of building them.

That leaves us With outbound Email Prospecting

Many companies are afraid that this will ruin their reputation or that it simply “doesn’t work for us”.

And it can definitely be true… only if done incorrectly.

For example, here’s a cold email we received. Can’t emphasise enough – DO NOT DO THIS

💡 We’ve found the solution: relevant, specific, education-based marketing

We create email campaigns using innovative ideas such as:

Inviting your ideal potential clients for a virtual keynote on a topic very relevant to the trends and problems in the industry specific to that prospect.

👇 Example

Or to take part in research on a topic very relevant to the trends and problems in the industry specific to that prospect.

👇 Example

Another angle we can test is a more direct approach where we position you as linguistic consultants as a foot in the door strategy (Note: I would recommend starting with the two approaches mentioned above as they are proven in a range of industries)

These approaches are extremely effective at getting prospects interested in the offer.

You might notice this is very different to how most lead generation companies are doing it.

⚠️ This is because they’re not thinking about growth holistically.

They only care about getting a response or a call booked.

Our approach takes the entire sales process into account. This approach gets more calls booked, and provides them with more value upfront and builds your position as an expert in their eyes.

Because you can’t take number of business meetings booked to the bank.

The average industry cold email reply rate is around 1%. But not ours…

📊 Here are results from our own email campaigns

This means we don’t have to send bulk spammy outreach emails to thousands of people to book sales calls.

We then do the same thing for LinkedIn as Email to increase our opportunities.

This strategy has booked calls with decision makers in companies all over the world like:

📈 We’re now getting positive responses from qualified prospects…

But this is still 2 steps away from money in the bank.

We first need to turn these positive responses into business meetings booked on your calendar.

And then we need to close them.

This is what we will cover in the next 2 stages.

📈

Schedule 20+ new business meetings every month

So now we:

✅ Have case studies of your most successful clients

✅ Have a marketing claim that promises a transformation your clients desire

✅ Are attracting hundreds of prospects with education-based marketing.

Now, we need someone to convert the interest from our prospects into qualified sales meetings booked on your calendar.

⚠️ This is simple, but not easy.

Why?

This is EXTREMELY time consuming – nurturing a cold’ish lead (director level) to join a sales call.

Doing this effectively diverts focus from other key business development and sales activities.

Finding good sales person or sales development rep is like finding a needle in a haystack.

They do exist but if you manage to find them, you’ll have to pay an arm and a leg to get them.

And keeping them will be a struggle.

The Key

Motivating and Training competent team members to turn positive responses into booked meetings at a high rate

I am going to personally do this for you.

We use a framework that outperforms the market:

  • Acknowledge what they’re saying
  • Commodotise their objection (if it’s there)
  • Frame your response in a positive light

This removes reliance on templates and gives freedom to be creative with response as long as it follows the proven reply structure.

We take care of the full process and managing them through day-to-day.

That way you can focus on higher leverage activities and ensure your outbound efforts are not going to waste.

👔 Now we have a reliable, outbound prospecting machine running.

The next step is to turn these booked calls into money in the bank…

🔄

Sales Collaboration: Increase sales and improve cash flow with a 3-step sales process

✅ Have case studies of your most successful clients

✅ Have a marketing claim that promises a transformation your clients desire

✅ Are attracting hundreds of prospects with education-based marketing.

✅ Are booking meetings with interested prospects.

We need to turn that interest into cash collected.

We already talked about The Buyer’s Pyramid and how it affects results of your marketing.

Most don’t understand it or even completely forget about it.

We take advantage of it.

We’ve now attracted dozens or hundreds of prospects to your education-based piece of marketing.

Now we’re going to smoothly transition them into sales.

Before we do that…

⚠️ Sales in 2024 has 3 very BIG problems when marketing to new customers (without referrals):

⛔️ Oversaturated market – people are fed up with tons of “solutions” to their problems that promise the world and don’t deliver

⛔️ Sophisticated buyers – as a result of that, they educate themselves and know the basic criteria for good solutions

⛔️ Lack of trust – and because of that, they understand most of the solutions in the market can’t be trusted

🔑 Luckily, we’ve found a solution to all these problems. Here’s how it works:

Keynote – an opportunity to showcase your expertise, add value for them and to deliver a soft pitch for your offer.

How will a keynote boost your ROI?

Where does the Keynote fit into the sales cycle?

What does a keynote entail?

What happens in the keynote Introduction?

What happens in the Close Section?

Improving Revenue Growth Through Upselling To Existing Clients

To capitalize on your existing client relationships and enhance your revenue streams, implementing a strategic sales process and providing specialized training for account managers are crucial. By focusing on upselling, you can significantly increase the lifetime value of each client, ensuring that they are aware of and interested in the full spectrum of services you offer.

Training Account Managers for Effective Upselling

It’s important to equip your account managers with the skills and knowledge necessary to identify upselling opportunities effectively.

We’ll provide training on understanding the broader needs of clients, recognizing cues that indicate a client’s readiness to expand their service usage, and communicating the benefits of higher-tier services in a way that aligns with the client’s existing satisfaction and requirements.

This training should include role-playing scenarios that mirror common client interactions, feedback sessions, and ongoing coaching to refine these skills.

Refining the Sales Process for Increased Revenue

We’ll help you integrate a structured sales process that supports upselling by systematically guiding account managers on when and how to introduce additional services that complement what the client already uses.

This process should start with a thorough analysis of the client’s current and future needs, followed by tailored recommendations that are framed around enhancing the client’s outcomes.

Regular check-ins and strategic reviews can be employed as touchpoints for introducing new services that address evolving challenges faced by the client.

1️⃣ Do It Yourself Without A Proven Growth Plan

The Approach: Keep building an awesome service and hope that prospects will come. Handling all marketing efforts internally without professional help.

The Pitfall: This can be a huge time suck. There’s the time spent learning the marketing strategies, and the time spent implementing. This time is better spent working on your core business activities, speaking about your expertise and improving your offer.

The Reality: While saving on external costs, DIY marketing can lead to much slower growth and potential revenue and market share loss. It will also mean you continue to have long sales conversations to close deals, and can be overwhelming and stressful to manage every aspect of marketing on top of your primary responsibilities.

2️⃣ Hire Agencies

There are two main types of agencies:

  1. Full service – deliver wide range of services with no focus on increasing your revenue ❌
  2. Performance-based agencies – run cold email campaigns❓

Think of your marketing to sales like a production line in a car manufacturing plant.

Performance-based agencies focus on providing a service that improves one specific part of your sales and marketing funnel – this can work if you have every other part of that funnel working well.

This performance-based agency might be an expert at painting – which could increase your business by 10-20%.

But let’s say, we haven’t put in the engine, even with the best paint the car will not work.

The engine in this case could be the sales assets, or sales collaboration (closing the gap between sales and marketing).

Based on where you are, there are other parts of the marketing to sales process that require focus.

Therefore, you need a holistic solution, not a specific one.

Problems with agencies:

❌ You pay money to get a service when you really care about outcomes

❌ Agencies are incentivised by bringing on new clients so their focus as a business is not on your success – it’s on selling more of their services to other clients similar to you.

❌ You hear all the promises, but none of them are guaranteed.

❌ You will incur direct expenses with no guarantee of profit and miss out on new business opportunities.

❌ You will need to hire separate agencies for cold email outreach, business & sales development and sales training

🤦 Agency’s #1 goal is to bring on more clients…

📈 My #1 goal is to help YOU make more PROFITS.

3️⃣ Take this growth plan and implement it yourself

The blueprint laid out in this Growth Plan is exactly how you can go from working IN the business to working ON the business and making a positive impact.

It’s now yours to take if you want! The problem is…

It’ll take at least a year of full-time work from yourself and 2-3 team members. I’m going to guess you don’t have the time.

There’s also the effort and investment of:

  • Figuring out which exact tools to use
  • Writing a script for case studies
  • Writing all the content for the nurture sequences, and figuring out the best way to convert them
  • Writing 10x campaigns per week to work out the best ones for prospects
  • Building out interview scripts
  • Implementing, training and scripting for the sales process
  • Figuring out how to track all the metrics and figure out which are the 20% WORTH tracking
  • etc. etc

4️⃣ Work together with Us As Your Growth Partner

You don’t have to waste money, time and attention coming up with strategies and testing what works and doesn’t. We’re incentivised to get results.

We guarantee results at a fraction of the cost and in a fraction of the time.

With this Growth Plan applied to your business and us collaborating and growing together, while I work on implementation and constant iteration, your growth will be unstoppable.

Here’s how we’ll Add over $5.8 million to your revenue

In this section I am going to show you how it’ll work for your business based on some estimates.

targeted Outreach To Hospital and Health Care in U.S. & Canada

In Apollo (lead database) there a total of 21,800 high-level decision makers (Localization Manager, Globalisation Director, Globalisation Manager, Chief Marketing Officer, Marketing Director, Owner, Director, C-Suite, Partner, Director, Human Resources Director, Risk Management Officer, Director of Communications, Chief Compliance Officer, Healthcare administrator, DIrector of Patient Services, Chief Medical Officer) in Hospital & Health Care with 500+ employees in US & Canada (note: we will also create campaigns to other countries which will expand the TAM further).

  • 1% book a meeting = 218 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5% from our outreach so this is a safe estimate)
  • 80% of those qualified, so 174 qualified prospects
  • 30% of those turn into sales, so we’d be aiming for 52 high-ticket clients(we can recycle them and do multiple campaigns although the conversion rates would be lower)

Based on an average annual revenue from these high ticket clients of $200,000 (figure you gave us)

$10,400,000 new revenue from a lead source you’re currently not using 💡

Avg Revenue Per Client$50,000$100,000$200,000
Total Rev from campaign$2.6 million$5.2 million$10.4million

targeted Outreach To Engineering Firms in U.S. & Canada

In Apollo (lead database) there are a total of 10,100 high-level decision makers (Localization manager, Globalization Director, Marketing director, Globalisation manager, Chief compliance officer, Technical director, Business Development Manager, Operations Manager, Procurement Manager) in Engineering Firms with 500+ employees in US & Canada (note: we will also create campaigns to other countries which will expand the TAM further).

  • 1% book a meeting = 101 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5% from our outreach so this is a safe estimate)
  • 80% of those qualified, so 80 qualified prospects
  • 30% of those turn into sales, so we’d be aiming for 24 high-ticket clients from 1 campaign (we can recycle them and do multiple campaigns although the conversion rates would be lower)

Based on an average annual revenue from these high ticket clients of $200,000

$4,800,000 new revenue from a lead source you’re currently not using 💡

Avg Revenue Per Client$50,000$100,000$200,000
Total Rev from campaign$1.2 million$2.4 million$4.8million

targeted Outreach To Law Firms in U.S. & Canada

In Apollo (lead database) there are a total of 2,000 high-level decision makers (Localization manager, Globalization Director, Marketing director, Globalisation manager, Chief marketing officer, Managing Partner, Head of Litigation, General Counsel, Chief Compliance Officer) in Law Practice with 500+ employees in US & Canada (note: we will also create campaigns to other countries which will expand the TAM further).

  • 1% book a meeting = 20 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5% from our outreach so this is a safe estimate)
  • 80% of those qualified, so 16 qualified prospects
  • 30% of those turn into sales, so we’d be aiming for 4 high-ticket clients from 1 campaign (we can recycle them and do multiple campaigns although the conversion rates would be lower)

Based on an average annual revenue from these high ticket clients of $200,000

$800,000 new revenue from a lead source you’re currently not using 💡

Avg Revenue Per Client$50,000$100,000$200,000
Total Rev from campaign$200,000$400,000$800,000

targeted Outreach To E-Learning Platform in U.S. & Canada

In Apollo (lead database) there are a total of 4,900 high-level decision makers (Localization manager, Globalization Director, Globalization manager, Marketing director, Chief marketing officer) in E-Learning with 500+ employees in US & Canada (note: we will also create campaigns to other countries which will expand the TAM further).

  • 1% book a meeting = 49 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5% from our outreach)
  • 80% of those qualified, so 39 qualified prospects
  • 30% of those turn into sales, so we’d be aiming for 11 high-ticket clients from 1 campaign (we can recycle them and do multiple campaigns although the conversion rates would be lower)

Based on an average annual revenue from these high ticket clients of $200,000

$800,000 new revenue from a lead source you’re currently not using 💡

Avg Revenue Per Client$50,000$100,000$200,000
Total Rev from campaign$200,000$400,000$800,000

targeted Outreach To Media Companies in U.S. & Canada

In Apollo (lead database) there are a total of 963 high-level decision makers (Localization manager, Globalization Director, Marketing director, Globalization manager, Chief marketing officer) in Media with 500+ employees in US & Canada (note: we will also create campaigns to other countries which will expand the TAM further).

  • 2% book a meeting = 18 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5% from our outreach, and in this case we will run a more personalised campaign due to the smaller Total addressable market.)
  • 80% of those qualified, so 14 qualified prospects
  • 30% of those turn into sales, so we’d be aiming for 4 high-ticket clients from 1 campaign (we can recycle them and do multiple campaigns although the conversion rates would be lower)

Based on an average annual revenue from these high ticket clients of $200,000

$800,000 new revenue from a lead source you’re currently not using 💡

Avg Revenue Per Client$50,000$100,000$200,000
Total Rev from campaign$200,000$400,000$800,000

targeted Outreach To Video Game Developers in U.S. & Canada

In Apollo (lead database) there are a total of 272 high-level decision makers (Localization manager, Globalization Director, Marketing director, Globalisation manager, Chief marketing officer) in Media with 500+ employees in US & Canada (note: we will also create campaigns to other countries which will expand the TAM further).

  • 5% book a meeting = 13 booked calls (this is based on providing a high level of personalisation in the email outreach for the smaller target market)
  • 80% of those qualified, so 10 qualified prospects
  • 30% of those turn into sales, so we’d be aiming for 3 high-ticket clients from 1 campaign (we can recycle them and do multiple campaigns although the conversion rates would be lower)

Based on an average annual revenue from these high ticket clients of $200,000

$600,000 new revenue from a lead source you’re currently not using 💡

What We Do

If we did these services for you separately we’d charge the following:

Our DeliveryValue Per Year
Offer Value Creation
Create a customised 12-month growth plan for client acquisition that increases your revenue.$3,000
Offer setup – Creating a magnetic offer and messaging that helps your dream clients (direct clients, accountants and lawyers) to understand the value you provide and how much they need what you’re selling.

– 2 x Offer workshops – 2hrs each
– We’ll analyse all your Case studies for insights
– Additional market research to understand the target market
$8,000
Develop five professional case study highlights and video editing to improve the metrics in all sales and marketing activities. $10,000
Creating New Business Opportunities
Creating a dream client database with unlimited data globally$25,000
Creating new outbound email scripts and angles weekly (as needed) in line with market feedback to maximise the results!$15,000
Building and operating a repeatable outbound client acquisition machine that books 12 to 24 new monthly appointments with dream clients and ensures attendance.$60,000
Closing and Converting Sales
Training and managing your Sales Development Representatives to manage booking new business opportunities into your diary$30,000
Providing a fractional Sales leadership support to collaborate and drive the Sales Team to Success – ensuring constant optimization!
Optimizing and empowering your sales team and structure by:
– Setting targets, coaching, managing and auditing 
– Providing scripts and templates for sales and marketing 
– Providing training and structures for how to close sales and overcoming objections 
– Tracking and optimising sales meetings by reviewing calls and feeding back
$55,000
Growth Consulting
CEO 1-1 Strategy – sharing key industry insights on sales and marketing, unblocking the bottlenecks in business growth and consulting on appropriate initiatives.$24,000
Leading Weekly & Monthly Growth Reporting & Planning – proactive management of the project success$8,000
Results
Creation of streamlined end-to-end holistic process that takes the cold audience to happy paying customer and the infrastructurePriceless
Total Value$238,000+

👥 What We’ll Need From You

  1. Information on your target market and business
  2. Collect case studies (recorded on Zoom using questions & SOP we provide)
  3. Take the new business development calls / meetings (booked by us). This may be an interview, a keynote presentation/workshop, or a discovery call.
  4. Feedback progress on sales to allow us to continuously improve marketing & support with sales enablement (ideally record these)
  5. Meet weekly to drive project forward and feed insights + any marketing and sales collateral that will help with the project success
  6. Short (<1min) voice notes to LinkedIn connections (using our script)

🔒 You will get access to a private two-way communication (Slack) channel with ongoing support and optimisation.

  • Double your investment in 12 months, or we’ll work for free until we do
  • Have someone else (us) do most of the work so you can stay in your zone of genius
  • Revitalise your sales and client acquisition process, ensuring you stand out in a competitive market.
  • Onboard new clients
  • New sales assets for your business that will continue to convert well into the future without long sales calls
  • Turbocharge your sales and client acquisition

🎁 To guarantee results for our partners, we only work with 1 new partner per month and do not work with any competitors.

🏃 4 Week Sprint for Results!

Onboarding meeting:

  1. Introductions of team members
  2. Share overview of initial 3 month plan
  3. Get additional details required for launch.

Week 1-2

  1. Review current sales, marketing and product activities to learn your business – see if there’s any quick wins
  2. Start collecting case studies
  3. Collaborate on how we present the offer / value to increase profits
  4. Start preparing for launch – building you prospect database

Week 3

  1. Create campaigns for priority 1 prospects
  2. Write 5 x different campaigns to test market message resonance

Week 4

  1. Launch Campaigns outbound campaigns
  2. Review and optimise campaigns daily
  3. Start booking in new business development opportunities

Onwards

Focus on improving high-ticket sales by optimising campaigns and collaborating on the sales process.

Monthly sprints of focus on key priorities to achieve short term milestone targets.

Weekly growth reporting and strategic consulting on business growth.

Option 1

  • Set-up & Initiation ($6,500)
  • $12,450 monthly x 12 months
  • 5% of New Revenue

Or

Option 2

  • Set-up & Initiation ($6,500)
  • $9,950 monthly x 12 months
  • 7.5% of New Revenue
Overview of Value To You
  • Guarantee double investment in 12 months or we’ll work for free until you do.
  • 6-month break clause.
  • Zero ad spend!

Let’s break down option 1

ROI Projector Calculator


Additional Revenue GoalMy ShareYour Retained
New Revenue
$5.8 million[Fixed Fee] + [5% revenue share] of [new revenue from campaigns])[new revenue from campaigns] – [fixed fee]
$5.8 million$155,900 + 290,000 = $445,900$5.8 million – $445,900 = $5.35 million retained revenue.

At a minimum guarantee – double your investment or we work for free until you do


$125,900 + $9,442 (rev share) x 2 = $270,684 new revenue guaranteed (which gives you a minimum $135,342 retained revenue)

Let’s break down option 2

ROI Projector Calculator


Additional Revenue GoalMy ShareYour Retained
New Revenue
$5.8 million[Fixed fee] + [7.5% revenue share] of [new revenue from campaigns])[new revenue from campaigns] – [fixed fee]
$5.8 million$125,900 + 435,000 = $560,900$5.8 million – $560,900 =$5.24 million retained revenue.

At a minimum guarantee – double your investment or we work for free until you do


$125,900 + $9,442 (rev share) x 2 = $270,684 new revenue guaranteed (which gives you a minimum $135,342 retained revenue)

Frequently asked questions

We only onboard one new partner each month, ensuring personalised attention. We are highly selective to ensure we only work with business we KNOW we can achieve significant growth with.

Every strategy we deploy is backed by research, understanding of your niche, and proven marketing tactics.

I also invest in high-level mentorship from some of the best marketers in the industry.

We are replicating a tried-and-tested model that has had huge results across a lot of industries, and we are extremely confident that it will work! We invest in the partnership and make every effort to ensure its success.

That’s why we’re confident enough to guarantee the results.

We use a few methods.

1. We invest in the world’s most up-to-date lead databases.

These platforms provide access to extensive databases with filters to narrow down potential leads based on industry, company size, job title, geographic location, and more.

2. LinkedIn Sales Navigator:

We use LinkedIn Sales Navigator to identify potential leads. It offers advanced search capabilities and insights into your target audience.

3. Online Directories

We look for online directories and listings specific to the clients you are targeting. These can include professional association member lists, conference and summit attendee lists, and business directories.

4. Manual Internet Searches

This might seem time-consuming, but it’s incredibly effective for uncovering unique and high-quality leads that are often overlooked. We dive deep into niche markets, forums, social media platforms, and professional networks to find these ‘hidden gems’.

We immerse ourselves in understanding your brand, execute strategies, and work closely with you. While we handle the heavy lifting of marketing, we always collaborate to ensure the brand voice remains authentic.

In return for our expertise, we share in the success, aligning our goals with yours.

As long as necessary to achieve the desired results. We’re not just service providers; we’re partners. Your success is our success, and we are committed to ensuring every strategy amplifies your brand’s reach.

We collaborate closely until we’ve established a seamless lead-to-client conversion process.

Once the strategic partnership system is in place, our focus shifts to scaling, refining, and training you to ensure consistent growth and success.

Outreach is extremely effective for B2B sales. It’s low-cost, predictable, and hyper-targeted. Most people are simply doing it incorrectly. We have a 5% booked call rate from email outreach. Email is more effective than ever at generating new opportunities if you do it right.

Don’t get me wrong, there are great agencies out there. But we realised it for ourselves. The agency model is flawed. In order to grow we have to get more clients. So it’s a constant balancing act to deliver results and grow.

With the growth partner model, we’re incentivised to put more into your campaigns as we get a slice of the new revenue we bring in. Which means we don’t need to constantly bring on new clients and divert attention.

✔ Full-time activation from day 1, your success is our success!

✔ Offer Creation

✔ Case Study Build

✔ Campaign set up

✔ Sales letter creation

✔ All tech set-up

✔ Database creation

✔ LinkedIn campaign set up

✔ Creating CRM for the sales campaign

© 2024 Static Shift