Growth Plan For Eddie Senatore

Scale Past $750k Revenue in 12 months And Break Free From The Floods & Droughts

…Without Fixing Fees On Files

Current Challenges You Mentioned

  • Files come in “floods and droughts”
  • Despite the insolvency market picking up, your lead sources seem to be drying up.
  • Accountants & Lawyers are inundated with Insolvency practitioners who are willing to offer fixed fees on files (something you don’t want to do)
  • The traditional method of acquiring clients through face-to-face meetings with accountants, & lawyers is becoming less effective.
  • Insolvency practice is a red ocean in Canberra, with many practitioners targeting the same limited private sector business base.
  • Exploring mediation and business sales as areas for growth but face the challenge of effectively marketing these services and distinguishing your unique value proposition.
  • Difficulty in attaching a sale value to insolvency firms due to a limited market

Clients We’ve Worked With

“At least double previous SMA launches so the new marketing, workshop and sales page worked.

$1m+ revenue

Mark Duffield-Thomas

(Note this was our second 7-figure launch for this client in a year)

After launching our new website with Static Shift last year our organic search traffic is up 58% and enquiries 77%. This has resulted in an increased net profit of over 30% and really improved our user experience as well as company growth overall. Karl knows his stuff online, and from a business perspective not only do we have more sales enquiries but the quality of our enquiries has improved as well.

Bali Family Villas

“Our programs are selling more on autopilot than usual! Get Pregnant with Endo and The Waiting Game in particular 😄 Very excited to see that!”

Stefanie Valakas

Increased monthly sales by 45% for a molding & casting company in 1 year using only SEO

It’s no secret that a new digital agency appears in the world every day. But we’re not new (We’ve been in this game for over 12 years). And we’re not a digital agency. We’re a growth partner.

We’re a small team of 8 headed by marketing strategist & sales funnel expert…Me.

I have a Bachelor of Business (Double major in Entrepreneurship & Business Economics) where I was invited into the Golden Key Honours Society for academic excellence. So I came into the online marketing world with a business growth focus.

As a 20 year old uni student I was already raring to help entrepreneurs be better entrepreneurs with the knowledge I was soaking up, so I started my first business venture – a digital magazine for entrepreneurial advice.

I taught myself to build the website from scratch (with Google’s help), and pushed it to rank first on Google for “entrepreneur advice”. People quickly got word that I could build websites and get them ranked at the top of Google. So they started paying me to build theirs.

Before I knew it, my side-hustle had evolved into a full-blown digital agency and in 2011 I went full time into my second business, Static Shift.

Since then I’ve worked closely with over 250+ entrepreneurs like Denise Duffield-Thomas & Angela Henderson to help them grow and scale online by building websites, sales funnels, copywriting and organic traffic.

That’s all done-for-you solutions, not group coaching. We’ve created course sales pages that have brought in multiple 7-figures in a single launch. We’ve helped businesses grow to multiple 6-figures of organic online revenue from SEO traffic alone. We’ve uncovered bottlenecks in funnels that have taken a broken funnel from 0 to $10k in less than 3 weeks.

But still I felt like something wasn’t working. I was doing too much, losing sleep, and I wasn’t feeling fulfilled. And I saw other agency owners all around me feeling the same.

Part way through 2023 it became very obvious when my mentor pointed out there was a couple of major flaws in the standard agency model that were holding my business growth back…and my clients.

  1. To grow you have to bring on more and more clients and there’s no incentive to work with a small handful of clients.
  2. There’s a word that’s used in the agency world “Productise” – to deliver at scale you have to be able to templatise your services – making it easier to streamline your team’s workflows. But to do that you have to fit clients inside your box (I’m sure you’d agree you don’t fit in a box).
  3. Often clients pick and choose a service. e.g. SEO. Which was fine. We’d build up traffic and we’d drive a lot of traffic and enquiries, but if they didn’t have us looking after their sales funnel or sales process upstream we had no control over how well that was working, and we found that traffic wasn’t making half (in some cases less than a quarter) of the money it could be.

So we’ve adapted. We’ve built a 4-step client acquisition system and decided to only partner with a handful of clients on a much closer level in a way that makes sense for us and our client’s growth.

We’ve become Growth Partners…more on that shortly.

Want to know my secret sauce?

I have a strategic partnership with a company whose founders have scaled 4 businesses successfully – from EdTech, Marketing, Growth Partnering and Consultancy & Coaching.

They grew their current business from 0 to $4.8M USD annual revenue in 18 months.

Our relationship enables me to leverage:

  • Validate sales and marketing strategies that drive results across world leading organisations – examples of companies this approach works with 👇
  • Resolve challenges in campaigns with expert advice and guidance.
  • Plan and execute my growth partner project effectively.

My commitment to the success of mine and your business:

  1. Weekly meeting to gain insights on new strategies to improve results for you and overcome challenges – campaign not producing results.
  2. Constantly learning and testing with community of leaders to stay ahead of a competitive market for targeted outreach and sales process improvement.
  3. Continuous development in business growth and outside of the box solutions – like “The Interview Method”!

You can grow your revenue by hiring direct staff and working with marketing agencies.

But, it’s challenging to hire good people because if you’re good at sales or marketing, it’s easy to get a 6-figure job or run your own business or agency.

  1. Even if you find them, senior people are $130k + per year, usually far out of the budgets of consultants
  2. Their skills aren’t fresh as they don’t want to get their hands dirty prospecting, writing sales campaigns, conducting audits & taking sales calls.
  3. You’ll then also need to hire a team to do the work and for them to lead!
  4. Frankly, most people looking for jobs don’t know how to get results, they run their own business.

So CEOs like yourself have to work with agencies or freelancers.

But after owning an agency myself and networking with a lot of them, they generally don’t provide the best results for clients. Because they are incentivised by bringing on new clients, and they’re limited on time and deliver templated services.

Agency Growth Challenges Report by Vendasta

The small amount of agencies who get big usually grow by outsourcing your work to low-level staff who don’t know how to get results.

Getting results is harder than it used to be…

Marketing has changed!

It’s not like a few years ago where you could send cold emails or throw up ads on Facebook and get good leads instantly.

The market’s got more sophisticated resulting in companies having to do more and be more creative to get same results as before.

The agency model will still make money for agency owners but it’s not likely to drive the results you need for growth!

That’s why working with a Growth Partner that works with only a handful of clients, they can become an extension of your team driving real revenue growth through improving key aspects from marketing to sales.

The incentives align because as a partner the profits and growth are driven by the success of your business…

A Growth Partner essentially becomes a non-equity investor in your business – one that advises AND does the work!

Creating a win-win scenario – that’s the relationships that last!

📈 A consistent revenue stream and increased profits within 3-6 months, moving beyond floods and droughts.

💎 Be seen by accountants, lawyers & financial advisers as the go-to expert for all businesses in distress and building long-term relationships that continuously generate referrals without the need for low prices or fixed fees on files.

💰 Enhance your business’s sale value by building a scalable model and diversified service portfolio, making your firm more attractive to potential buyers and increasing your leverage in the market.

🎯 Never compete as a commodity, get the price you deserve and never race to the bottom against competitors with an inferior service to yours.

🛠️ Develop a new system for identifying and converting referral partnerships, aiming for at least 10 qualified partnership opportunities by month 3, and continuing to grow from there.

💼 Compelling sales and marketing materials that clearly communicate your unique value proposition making it easier to sell to both referral partners and direct clients.

🎯 Get a consistent source of direct client enquiries and skip the middle-man by building your online visibility.

🗺️ A trusted partner working hard & smart to grow your business.

4 Step Growth Plan to Increase Revenue & Profitability

We’ve developed a transformative client acquisition framework exclusively for consultants to drive significant growth in revenue.


1. Go-To-Market Strategy

Market research to build a highly profitable offer and messaging that your dream love.


2. Education-Based Marketing

Fill up your pipeline with more qualified prospects.


3. Conversion Catalyst

Use marketing & sales assets to reduce the amount and length of sales calls.


4. Sales Collaboration & Scale

Increase sales and continue to refine and optimise your funnels to scale.


Build a highly-profitable, Magnetic offer that your dream prospects love

Why do consultants not reach their full potential?

We’ve seen a lot of consultants struggle to keep growing after they hit $500k-$750k a year. And we find most of them have 80% of the right ingredients for success (they’re extremely passionate about helping people and they get results for their clients)


They struggle to communicate the true value they provide to their customer.

Whether that’s the value they provide to referral partners or the direct customers. (The value is very different for each of these)

And the problem is, a strong offer is the 20% of the puzzle that gets 80% of the results. You have to get this part right, and every other piece of the puzzle will be a million times easier.

⚠️ The Result Of Not Getting It Right?

They don’t reach their full potential, stagnate or even wither away. Because they get overlooked by their ideal clients.

💡 There’s a simple solution!

Focusing on delivering an amazing service is great because it improves your clients experience and helps solve their problems more effectively – most likely the thing you started the business for!

But… being able to effectively communicate what problems you’re solving, how and who you’ve done it for is just as important.

That’s marketing and sales.

But not in the sense most people think.

It’s marketing and sales focused on optimising WHOSE problems to solve and WHY they came to you in the first place.

💡 So how do we achieve A Magnetic Offer?

We want to approach it with a data-driven mindset.

You’ve been running businesses for over 35 years, so you have a lot of happy clients (both direct and referral partners)


They will tell you what they were struggling with before they met you, what other solutions they tried, how much they spent on them and what made them buy from you in the first place!

👑 That’s a GOLDMINE full of information.

Wouldn’t you like to work with people who:

  • Get the best results with your service…
  • Are very happy with their experience…
  • And bring you flocks of referrals?

👇 Here’s how we do it…

Interview your best clients and dream prospects!

Ask them about their problems, desires, dreams, fears, frustrations, how you helped, what quantifiable results they obtained, what other solutions in the market they tried and why they didn’t work for them.

🌊 Don’t accept surface level answers – get to know them on a deeper level!

And remember – at this point you’re not selling.

You’re just looking for insights.

That will help you get into the right mindset AND make them lower their defenses.

Without deep, honest insights you won’t be able to get to the root of WHY they bought from you.

💵 Here is how to turn these insights into highly-profitable sales assets:

  1. Record the interview with your client (with their permission) and share it on your website and LinkedIn – this will be a case study – a powerful piece of social proof that makes your prospects trust you more and come on to sales calls ready to buy.
  2. Create your offer and marketing claim based on what your clients said was the most important thing they were looking for.

Your offer and claim have to solve your dream clients’ number 1 problem or desire!

Build the value of your offer with one specific person in mind.

They need to be around their number 1 priority because people are limited in time and resources.

So they will always prioritise solving their priority problems.

After doing this exercise, you will stand out in the market as a one-of-one.

No other viable option in the market.

💵 There’s still one problem…

In saturated markets like yours, having only case studies isn’t enough.

The average sophisticated buyer needs at least 7 hours of strategic engagement with your business.

On top of that, studies have shown that only 3% of prospects in any market are buying a solution for their problem now.

This is represented by the Buyer’s Pyramid.

6-7% are open to buying a solution.

30% are not thinking about it.

30% don’t think they’re interested.

And the remaining 30% know they’re not interested.

🚧 Here’s what it means to your business:

To get a client over the line, you need multiple meetings, pitches, customised proposals, and clients wanting to chat with your other customers…

And even then… they might still turn around and say that they’re not interested = A lot of time wasted.

✅ The Key to unlocking 70% of the market

Education-based marketing

It’s a simple idea widely used

But many marketers don’t understand how to use this

Education-based marketing doesn’t mean putting together a vague presentation in 10 minutes and slapping a “webinar” sticker on it.

That’s just wasting your prospects time.

They’re running businesses, managing teams and each of their businesses is different.

✅ What do we do instead?

We run education-based outbound campaigns that aim to deliver a lot of value to B2B decision makers through personalised educational group or individual sessions.

Created specifically for each company with their needs in mind.

We’ll clarify what those are, how to run them and how to turn them into sales opportunities with minimal effort next ⛔ So now, the question is…

How do we get qualified prospects interested in your offer?


Education-based Marketing: Fill up your pipeline with qualified prospects

At this stage we understand we need:

  • Case studies of successful, happy clients
  • A marketing claim that promises a transformation your clients desire
  • Trust built in your brand through 7 hours of engagement with your business
  • Education-based marketing to attract prospects

Because most modern markets are saturated, buyers lack trust and need at least 7 hours of engagement with your business to trust you enough to buy from you…

Referral Partnerships Approach

🗣 So now, we need to figure out *how* to get in front of your potential Referral Partners

There are different ways to do it:

  • Networking Events/Conferences – Warm & personal, but time-consuming and high-effort, & you don’t reach new customer bases quickly enough.
  • Wine and dine them – a lot of wasted time and money.
  • Ads – high cost, high risk, difficult in b2b and complex b2c markets.
  • Cold calling – Sales development reps churn very quickly, you burn potential relationships instead of building them.

That leaves us With outbound Email + LinkedIn Prospecting

Many companies are afraid that this will ruin their reputation or that it simply “doesn’t work for us”.

And it can definitely be true… only if done incorrectly.

For example, here’s a cold email we received. Can’t emphasise enough – DO NOT DO THIS

💡 We’ve found the solution: relevant, specific, education-based marketing

We create email campaigns inviting your ideal potential clients for a virtual keynote on a topic very relevant to the trends and problems in the industry specific to that prospect.

👇 Example

This is extremely effective at getting prospects interested in the offer.

You might notice this is very different to how most lead generation companies are doing it.

⚠️ This is because they’re not thinking about growth holistically.

They only care about getting a response or a call booked.

Our approach takes the entire sales process into account. This approach gets more calls booked, and provides them with more value upfront and builds your position as an expert in their eyes.

Because you can’t take number of business meetings booked to the bank.

The average industry cold email reply rate is around 1%. But not ours…

📊 Here are results from our own email campaigns

This means we don’t have to send bulk spammy outreach emails to thousands of people to book sales calls.

We then do the same thing for LinkedIn as Email to increase our opportunities.

This strategy has booked calls with decision makers in companies all over the world like:

📈 We’re now getting positive responses from qualified prospects…

But this is still 2 steps away from money in the bank.

We first need to turn these positive responses into business meetings booked on your calendar.

And then we need to close them.

This is what we will cover in the next 2 stages.

Direct Client Approach

Create Content People Want To Read with SEO-driven content marketing infused with Authentic Client Case Studies

I’ve worked in SEO for over 12 years and although it does take time, we still believe it’s a great mid-to-long term solution for building a consistent source of direct clients.

So how do we do ensure success on Search? We don’t try and improve every part of the site.

Instead we focus in on building traffic to your “money” pages (your service pages) for the people looking specifically for an insolvency practitioner, and then a few pieces of valuable long-form content for search terms that capture people who are problem-aware, but not solution-aware.

Escape the relentless treadmill of brainstorming content topics, only to end up with pieces that people aren’t looking for. By harnessing the power of deep SEO market research infused with authentic client case studies, we’ll strategise content that answers real questions, and establishes expertise and authority.

You’ll then be able to repurpose the content into bite-sized pieces, giving you a library of social media content that speaks directly to your customer’s needs.

By infusing that content with social proof, you’ll quickly position yourself as an expert that can help them overcome their problems much faster and easier than if they attempt to do it themselves.

This is where you hook ideal prospects in with your company’s knowledge and understanding of a topic, show you are the thought leader in your space and build a trusted brand within your vertical.


Build & Optimise Marketing & Sales Assets To Do A Lot Of The Selling For you

So now we:

✅ Have case studies of your most successful clients

✅ Have a marketing claim that promises a transformation your clients desire

✅ Are attracting hundreds of prospects with education-based marketing.

Now, we need to convert the interest from our prospects into qualified sales meetings booked on your calendar.

⚠️ This is simple, but not easy.


This is EXTREMELY time consuming – nurturing a cold’ish lead to join a sales call).

Doing this effectively diverts focus from other key business development and sales activities.

Finding good sales person or sales development rep is like finding a needle in a haystack.

They do exist but if you manage to find them, you’ll have to pay an arm and a leg to get them.

And keeping them will be a struggle.

We use a framework that outperforms the market:

  1. Acknowledge what they’re saying
  2. Commodotise their objection (if it’s there)
  3. Frame your response in a positive light

This removes reliance on templates and gives freedom to be creative with response as long as it follows the proven reply structure.

We take care of the full process and managing them through day-to-day.

That way you can focus on higher leverage activities and ensure your outbound efforts are not going to waste.

Once they download a lead magnet, you need a systematic way of qualifying and warming them up. They’ll know all about your offer and why they need it, and the call will just be about overcoming a few quick questions.

No more running them through the whole spiel on what you do, how you do it and what they’re going to get.

To do this, we need every touchpoint from the website to the nurture sequence to the sales page to be focused on educating them on the outcomes you help them achieve, the pain points you help them overcome, social proof that shows you can actually help them achieve the outcome, what makes you different to alternative solutions, the service details and features/benefits and address objections and questions.

What does that look like?

Often you don’t want to lead with the main offer before customers have had a chance to get to know, like and trust you.

You need to get your foot in the door first, show some immediate value and build up the know, like, trust factor.

Usually, you’d do this with a freebie like an ebook, checklist, workbook or workshop, or a low cost entry product, like a mini-course, workshop, community group, or ebook.

Most consultants do have a foot-in-the-door strategy, but we see so many of them who get it very wrong.

A nurture sequence is a carefully crafted series of emails designed to quickly build trust, establish a connection, and warm up potential customers (which is important for selling anything). to guide them towards making a purchase.

A strong nurture sequence after you have your foot in the door is one of the best ways to improve your conversion rate by a huge margin. Don’t rely on trying to sell right off the bat when you don’t have much know, like, trust built up unless it’s a very low price product.

You’d usually want around 30 days of emails with emails every day for the first 7-14 days, and every 2 days from day 15 onwards.

Pro Tip: Leverage powerful video testimonials strategically in your nurture sequence (remember the client interviews from step 1…we’ll use them throughout your funnels too)

💡 To minimise times on calls write and record a value-based sales letter combining the insights we’ve learned from our original insights work & further insights we learn through sales discoveries.

These communicate:

  • Headline claim that captures your prospects’ attention
  • Case studies to evidence your headline claim
  • Your ‘why’ and expertise
  • What activities they can take to overcome their issues
  • Why you are the best option
  • Deeper insights into who you have helped
  • How you do it and the value of your service

Your prospects engage with you, they feel like they know you, what you do, and how you can help. All before you’ve met your prospect!

On your discovery call, the prospect is 5x warmer, not asking you loads of questions, and they’re happy to dig into the details of how you can help them!

Give prospects massive value to build trust and engagement before they even meet you. Engineer your sales message to rip through the noise and create the desire for your business

From here, the big domino has fallen, and marketing becomes simple. We drive eyeballs to the sales letter to provide value, eliminate objections, establish authority, and increase sales and marketing metrics. Conviction at scale! 💼

**VSLs are something internet marketers have been using for decades – there’s a reason – they work extremely well!**

  • Videos increase organic traffic by up to 157%
  • A well-made video sales letter increases purchase intention by 97%
  • Adding a video to your landing page increases the conversion rate by 80%
  • Visitors spend 88% more time browsing through a site with video than just text-based
  • 63% of consumers need to hear a company’s value proposition(s) 3-5 times before they trust these claims

Then we’ll look at your website (your marketing hub). We’ll make sure it’s easy to find the information they need to make a buying decision as fast as possible.

Using persuasive copy and conversion-optimised sales psychology-driven layout and structure, we’ll make sure it transforms cold traffic into warm prospects who genuinely feel seen, understood and motivated to get amazing results (which means more case studies).

This approach optimises every interaction, ensuring your prospects transition smoothly through each stage of their journey with you. By centering genuine engagement at the heart of your funnel, we build client trust and cement your position as a trusted authority, naturally driving conversions.


Sales Collaboration: Increase sales and improve cash flow with a 3-step sales process

✅ Have case studies of your most successful clients

✅ Have a marketing claim that promises a transformation your clients desire

✅ Are attracting hundreds of prospects with education-based marketing.

✅ Are booking meetings with interested prospects.

We need to turn that interest into cash collected.

We already talked about The Buyer’s Pyramid and how it affects results of your marketing.

Most don’t understand it or even completely forget about it.

We take advantage of it.

We’ve now attracted dozens or hundreds of prospects to your education-based piece of marketing.

Now we’re going to smoothly transition them into sales.

Before we do that…

⚠️ Sales in 2024 has 3 very BIG problems when marketing to new customers (without referrals):

⛔️ Oversaturated market – people are fed up with tons of “solutions” to their problems that promise the world and don’t deliver

⛔️ Sophisticated buyers – as a result of that, they educate themselves and know the basic criteria for good solutions

⛔️ Lack of trust – and because of that, they understand most of the solutions in the market can’t be trusted

🔑 Luckily, we’ve found a solution to all these problems. Here’s how it works:

Keynote – an opportunity to showcase your expertise, add value for them and to deliver a soft pitch for your offer.

How will a keynote boost your ROI?

Where does the Keynote fit into the sales cycle?

What does a keynote entail?

What happens in the keynote Introduction?

What happens in the Close Section?

Thanks to the marketing & sales assets, they’ll know all about your offer, the benefits and why they need it, and the call will allow you to focus simply on getting the information that you need from them to put a solid proposal together.

No more running them through the whole spiel on what you do, how you do it and what they’re going to get.

how to treat sales like a Doctor’s diagnosis, digging deeper than any other sales team does.

You first need to get extremely clear on if your service is right for your prospect and how it can help them, so you can correctly label their problem at a deep psychological level and show how to solve it.

The way to do this is through a proven, simple, 3 step sales process.

1️⃣ **The 1st Meeting – Discovery – positioned as a strategy & discovery session!

This call is all about asking our prospects questions about themselves, rather than pitching products!**

2️⃣ Send valuable information – Case Studies, Market Research, etc.

Between calls, we send them valuable information relevant to them and their situation.

These are built from the assets from the 1st step and build trust in your brand, through a mix of education and value-building.

These also overcome some objections prospects have before even getting onto the sales call, making the 2nd call flow much easier.

3️⃣ The 2nd Meeting (Sales & Custom-Built Proposal)

Use checkpoints to disqualify prospects that will never buy. This eliminates the tyre kickers! If you don’t do this, you end up with a massive pipeline of ‘maybe’ and not enough ‘yes’.

It’s counter-intuitive, but “No’s are always better than “Maybe’”’s. “Maybe’”’s are usually a prospect thinking “No”, but not wanting to say it out loud.

If you’re still involved in sales, this process removes you from 80% of activities without sacrificing results. If you’ve already built a sales team that’s doing well, this will multiply their results.

The process eliminates unqualified leads and converts more prospects into high-paying clients. This creates a scalable, repeatable process.

HIDDEN Action Plan


1. Offer Alignment

Week 1

Set up & Mindset

Week 2

Preparation & Case Studies

Week 3

Offer Creation

Week 4

Campaign Prep


2. Conversion Catalyst

Week 5


Week 6

Set up & Mindset

Week 7

Set up & Mindset

Week 8

Set up & Mindset


3. Amplifying Good Bacteria

Week 1

Set up & Mindset

Week 2

Preparation & Case Studies

Week 3

Offer Creation

Week 4

Campaign Prep


4. Nutrient Absorption Strategy

Week 1

Set up & Mindset

Week 2

Preparation & Case Studies

Week 3

Offer Creation

Week 4

Campaign Prep


6. Health Maintenance & Optimisation

Week 1

Set up & Mindset

Week 2

Preparation & Case Studies

Week 3

Offer Creation

Week 4

Campaign Prep

1️⃣ Do It Yourself Without A Proven Growth Plan

The Approach: Keep building an awesome service and hope that prospects will come. Handling all marketing efforts internally without professional help.

The Pitfall: This can be a huge time suck. There’s the time spent learning the marketing strategies, and the time spent implementing. This time is better spent working on your core business activities, speaking about your expertise and improving your offer.

The Reality: While saving on external costs, DIY marketing can lead to much slower growth and potential revenue and market share loss. It will also mean you continue to have long sales conversations to close deals, and can be overwhelming and stressful to manage every aspect of marketing on top of your primary responsibilities.

2️⃣ Hire Agencies

There are two main types of agencies:

  1. Full service – deliver wide range of services with no focus on increasing your revenue ❌
  2. Performance-based agencies – run Facebook ads, cold email campaigns❓

Think of your marketing to sales like a production line in a car manufacturing plant.

Performance-based agencies focus on providing a service that improves one specific part of your sales and marketing funnel – this can work if you have every other part of that funnel working well.

This performance-based agency might be an expert at painting – which could increase your business by 10-20%.

But let’s say, we haven’t put in the engine, even with the best paint the car will not work.

The engine in this case could be the sales assets, or sales collaboration (closing the gap between sales and marketing).

Based on where you are, there are other parts of the marketing to sales process that require focus.

Therefore, you need a holistic solution, not a specific one.

Problems with agencies:

❌ You pay money to get a service when you really care about outcomes – most agencies lose projects after 3 months as a result of this.

❌ Agencies are incentivised by bringing on new clients so their focus as a business is not on your success – it’s on selling more of their services to other clients similar to you.

❌ You hear all the promises, but none of them are guaranteed.

❌ You will incur direct expenses with no guarantee of profit and miss out on new business opportunities.

🤦 Agency’s #1 goal is to bring on more clients…

📈 My #1 goal is to help YOU make more PROFITS.

3️⃣ Hiring Directly

Hire an internal team…

New Sales Manager, Salesperson, and Marketing Agency or Manager who attempt to put both together – all hires and mistakes take considerable amount of time and money.

The direct cost of (not to mention the time involved in recruitment, training and management):

  • Sales Manager: $80K + Commission
  • Salesperson: $50K + Commission
  • Marketing Manager: $30-70k
  • $160k per year minimum + at least 30% of staff don’t work out.

This is unlikely to get the results you want efficiently because sales and marketing do not collaborate well.

Also, A+ team members are already in roles making over $100,000 per year.

4️⃣ Take this growth plan and implement it yourself

The blueprint laid out in this Growth Plan is exactly how you can go from working IN the business to working ON the business and making a positive impact.

It’s now yours to take if you want! The problem is…

It’ll take at least a year of full-time work from yourself and 2-3 team members. I’m going to guess you don’t have the time.

There’s also the effort and investment of:

  • Figuring out which exact tools to use
  • Writing a script for case studies
  • Writing all the content for the nurture sequences, and figuring out the best way to convert them
  • Writing 10x campaigns per week to work out the best ones for prospects
  • Building out interview scripts
  • Implementing, training and scripting for the sales process
  • Organising the SEO and CRO audits
  • Building content plans
  • Figuring out how to track all the metrics and figure out which are the 20% WORTH tracking
  • etc. etc

5️⃣ Work together with Us As Your Growth Partner

You don’t have to waste money, time and attention coming up with strategies and testing what works and doesn’t. We’re incentivised to get results.

We guarantee results at a fraction of the cost and in a fraction of the time.

With this Growth Plan applied to your business and us collaborating and growing together, while I work on implementation and constant iteration, your growth will be unstoppable.

Here’s how we’ll Add $250k to your revenue

In this section I am going to show you how it’ll work for your business based on some estimates.

targeted Outreach To Small Accounting Practices💡

In Apollo (contact database) there a total of 3,100 high-level decision makers (Owner, Director, C-Suite, Partner, Director) in small accounting practices with 1 – 10 employees in ACT, NSW & VIC.

We will target them with the keynote offer (and we can do multiple campaigns)

  • 2% book a meeting = 62 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5% from our outreach so this is a low estimate)
  • 80% of those qualified, so 49 qualified prospects
  • 30% of those turn into referral partners (refer at least 1 business for the year), so we’d be aiming for 14 referral partners from 1 campaign

Based on an estimated average file size of $10,000 (there’s a large range from $2k – $50k)

$140,000 new revenue from new referral partners even if they only refer 1 file per year 💡

If they refer on average 2 per year that revenue figure looks even healthier at $280,000 revenue.

If they refer on average 3 per year that revenue figure looks even healthier at $420,000 revenue.

targeted Outreach To Small Law Practices💡

In Apollo (contact database) there a total of 2,200 high-level decision makers (Owner, Director, C-Suite, Partner, Director) in small law practices with 1 – 50 employees in in ACT, NSW & VIC.

We will also target them with the keynote offer (and we can do multiple campaigns)

  • 2% book a meeting = 44 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
  • 80% of those qualified, so 35 qualified prospects
  • 30% of those turn into referral partners (refer at least 1 business for the year), so we’d be aiming for 10 referral partners from 1 campaign

Based on an estimated average file size of $10,000 (there’s a large range from $2k – $50k)

$100,000 new revenue from even if they only refer 1 file per year 💡

If they refer on average 2 per year that revenue figure looks even healthier at $200,000 revenue.

If they refer on average 3 per year that revenue figure looks even healthier at $300,000 revenue.

targeted Outreach To Small Financial Advisers💡

In Apollo (contact database) there a total of 850 high-level decision makers (Owner, Director, C-Suite, Partner, Director) in small financial planning practices with 1 – 50 employees in in ACT, NSW & VIC.

We will also target them with the keynote offer (and we can do multiple campaigns)

  • 2% book a meeting = 17 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
  • 80% of those qualified, so 13 qualified prospects
  • 30% of those turn into referral partners (refer at least 1 business for the year), so we’d be aiming for 4 referral partners from 1 campaign

Based on an estimated average file size of $10,000 (there’s a large range from $2k – $50k)

$40,000 new revenue from even if they only refer 1 file per year 💡

If they refer on average 2 per year that revenue figure looks even healthier at $80,000 revenue.

If they refer on average 3 per year that revenue figure looks even healthier at $120,000 revenue.

targeted Outreach To Bookkeepers💡

In Apollo (contact database) there are a total of 1,700 bookkeeping practices with 1 – 50 employees in in ACT, NSW & VIC.

We will also target them with the keynote offer (and we can do multiple campaigns)

  • 2% book a meeting = 34 booked calls (we don’t know this market directly so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
  • 80% of those qualified, so 27 qualified prospects
  • 30% of those turn into referral partners (refer at least 1 business for the year), so we’d be aiming for 8 referral partners from 1 campaign

Based on an estimated average file size of $10,000 (there’s a large range from $2k – $50k)

$80,000 new revenue from even if they only refer 1 file per year 💡

If they refer on average 2 per year that revenue figure looks even healthier at $160,000 revenue.

If they refer on average 3 per year that revenue figure looks even healthier at $240,000 revenue.

What We Do

If we did these services for you separately we’d charge the following:

Our DeliveryValue Per Year
Offer Value Creation
Create a customised 12-month growth plan for client acquisition that increases your revenue.$3,000
Offer setup – Creating a magnetic offer and messaging that helps your dream clients (direct clients, accountants and lawyers) to understand the value you provide and how much they need what you’re selling.

– 2 x Offer workshops – 2hrs each
– We’ll analyse all your Case studies for insights
– Additional market research to understand the target market
Develop five professional case study highlights and video editing to improve the metrics in all sales and marketing activities. $10,000
Creating New Business Opportunities
Creating a referral partner contact database of decision-makers for:
– Accountants
– Lawyers
– Financial Advisers
Creating new outbound email scripts and angles weekly (as needed) in line with market feedback to maximise the results!$15,000
Building and operating a repeatable outreach machine that books monthly appointments with ideal referral partnership clients and maximises attendance using email & LinkedIn. We will handle the email outreach to them and the conversation up until we get them on the call.$35,000
High-Converting Marketing & Sales Assets
Writing and optimising the marketing & sales assets to attract new prospects and capture attention for decades.
– Write email nurture sequences for your funnels
– Write sales page for each target customer
– Write Video sales letter script
– Optimise your LinkedIn profile
Redesigning Website to ensure your digital hub is supporting your sales funnels, and getting more people into them.$20,000
Training and support on how to develop & better utilise high converting case studies for all sales and marketing activities.$3,000
Growth Consulting
CEO 1-1 Strategy – sharing key industry insights on sales and marketing, unblocking the bottlenecks in business growth and consulting on appropriate initiatives.$24,000
Leading Weekly & Monthly Growth Reporting & Planning – proactive management of the project success$8,000
Creation of streamlined end-to-end holistic process that takes the cold audience to happy paying customer and the infrastructurePriceless
Total Value$188,000+

👥 What We’ll Need From You

  1. Information on your target market and business
  2. Collect case studies (recorded on Zoom using questions & SOP we provide)
  3. Take the new business development calls / meetings (booked by us). This may be an interview, a keynote presentation/workshop, or a discovery call.
  4. Feedback progress on sales to allow us to continuously improve marketing & support with sales enablement (ideally record these)
  5. Meet weekly to drive project forward and feed insights + any marketing and sales collateral that will help with the project success
  6. Short (<1min) voice notes to LinkedIn connections (using our script)

🔒 You will get access to a private two-way communication (Slack) channel with ongoing support and optimisation.

  • Double your investment in 12 months, or we’ll work for free until we do
  • Have someone else (us) do most of the work so you can stay in your zone of genius
  • Revitalise your sales and client acquisition process, ensuring you stand out in a competitive market.
  • Onboard new clients & referral partners
  • New sales assets for your business that will continue to convert well into the future without long sales calls
  • Turbocharge your sales and client acquisition

🎁 To guarantee results for our partners, we only work with 1 new partner per month and do not work with any competitors.

Option 1

  • Set-up & Initiation ($3,000) (Month 1)
  • $6,950 x 12 months
  • 5% of New Revenue


Option 2

  • Set-up & Initiation ($3,000) (Month 1)
  • $5,450 x 12 months
  • 7.5% of New Revenue
  • Guarantee double investment in 12 months or we’ll work for free until you do.
  • 4-month break clause.

Let’s break down option 2

$180 per day = approx one-third of the price of an average consultant and less than a trained Sales Development Representative

ROI Projector Calculator

Additional Revenue GoalMy ShareYour Retained
New Revenue
$250,000$65,400 + $18,750 $165,800 per month

At a minimum guarantee – double your investment or we work for free

$65,400 + $18,750 (rev share) x 2 = $168,300 new revenue guaranteed (which gives you a minimum $84,150 retained revenue)

Frequently asked questions

We only onboard one new partner each month, ensuring personalised attention. We are highly selective to ensure we only work with coaches we KNOW we can achieve significant growth with.

Every strategy we deploy is backed by research, understanding of your niche, and proven marketing tactics.

I also invest in high-level mentorship from some of the best marketers in the industry.

We are replicating a tried-and-tested model that has had huge results across a lot of industries, and we are extremely confident that it will work! We invest in the partnership and make every effort to ensure its success.

That’s why we’re confident enough to guarantee the results.

We use a few methods.

1. We invest in the world’s most up-to-date lead databases.

These platforms provide access to extensive databases with filters to narrow down potential leads based on industry, company size, job title, geographic location, and more.

2. LinkedIn Sales Navigator:

We use LinkedIn Sales Navigator to identify potential leads. It offers advanced search capabilities and insights into your target audience.

3. Online Directories

We look for online directories and listings specific to the clients you are targeting. These can include professional association member lists, conference and summit attendee lists, and business directories.

4. Manual Internet Searches

This might seem time-consuming, but it’s incredibly effective for uncovering unique and high-quality leads that are often overlooked. We dive deep into niche markets, forums, social media platforms, and professional networks to find these ‘hidden gems’.

We immerse ourselves in understanding your brand, execute strategies, and work closely with you. While we handle the heavy lifting of marketing, we always collaborate to ensure the brand voice remains authentic.

In return for our expertise, we share in the success, aligning our goals with yours.

As long as necessary to achieve the desired results. We’re not just service providers; we’re partners. Your success is our success, and we are committed to ensuring every strategy amplifies your brand’s reach.

We collaborate closely until we’ve established a seamless lead-to-client conversion process.

Once the strategic partnership system is in place, our focus shifts to scaling, refining, and training you to ensure consistent growth and success.

Outreach is extremely effective for B2B sales. It’s low-cost, predictable, and hyper-targeted. Most people are simply doing it incorrectly. We have an 6% booked call rate from email outreach. And no negative replies. Email is more effective than ever at generating new opportunities if you do it right.

Don’t get me wrong, there are great agencies out there. But we realised it for ourselves. The agency model is flawed. In order to grow we have to get more clients. So it’s a constant balancing act to deliver results and grow.

With the growth partner model, we’re incentivised to put more into your campaigns as we get a slice of the new revenue we bring in. Which means we don’t need to constantly bring on new clients and divert attention.

✔ Full-time activation from day 1, your success is our success!

✔ Offer Creation

✔ Case Study Build

✔ Campaign set up

✔ Sales letter creation

✔ All tech set-up

✔ Database creation

✔ LinkedIn campaign set up

✔ Creating CRM for the sales campaign

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