Growth Plan For Learnpedia

Add An Extra $30k+ Revenue per month in 12 months & be seen as the go-to structural engineering Institute in Australia

…Without Spending All Your Time on sales calls With Lukewarm prospects

Current Challenges You Mentioned

  • Too Much Time Spent on Calls – You spend too much time on calls explaining your service, because you lack a good nurturing system to qualify and warm clients up before the call.
  • No Nurturing System – Your email marketing efforts aren’t nurturing leads effectively, missing the mark on educating and converting them.
  • Struggle to Communicate Value – You find it challenging to show the true value of your offering quickly and effectively. Your services aren’t packaged in a way that clearly shows their value, making it harder for clients to decide to invest. And your website doesn’t succinctly capture the essence of what you offer.
  • Inbound Lead Gen Isn’t Firing Yet – Your website isn’t converting visitors as well as it should, and your SEO efforts are just beginning to find their footing.
  • Not enough proof of success for universities and industry bodies – Without enough case studies or success stories, convincing higher education institutions and industry bodies of your worth is tougher than it needs to be.
  • Scaling B2B Outreach is a Challenge – You’re ready to reach more universities, engineering companies and industry bodies but need a more effective strategy to expand your outreach and impact and get in front of decision makers with less time involvement from you.

Clients We’ve Worked With

“At least double previous SMA launches so the new marketing, workshop and sales page worked.

$1m+ revenue

Mark Duffield-Thomas

(Note this was our second 7-figure launch for this client in a year)

After launching our new website with Static Shift last year our organic search traffic is up 58% and enquiries 77%. This has resulted in an increased net profit of over 30% and really improved our user experience as well as company growth overall. Karl knows his stuff online, and from a business perspective not only do we have more sales enquiries but the quality of our enquiries has improved as well.

Bali Family Villas

“Our programs are selling more on autopilot than usual! Get Pregnant with Endo and The Waiting Game in particular 😄 Very excited to see that!”

Stefanie Valakas

Increased monthly sales by 45% for a molding & casting company in 1 year using only SEO

It’s no secret that a new digital agency appears in the world every day. But we’re not new (We’ve been in this game for over 12 years). And we’re not a digital agency. We’re a growth partner.

We’re a small team of 8 headed by digital strategist & funnel expert…Me.

I have a Bachelor of Business (Double major in Entrepreneurship & Business Economics) where I was invited into the Golden Key Honours Society for academic excellence. So I came into the online marketing world with a business growth focus.

As a 20 year old uni student I was already raring to help entrepreneurs be better entrepreneurs with the knowledge I was soaking up, so I started my first business venture – a digital magazine for entrepreneurial advice.

I taught myself to build the website from scratch (with Google’s help), and pushed it to rank first on Google for “entrepreneur advice”. People quickly got word that I could build websites and get them ranked at the top of Google. So they started paying me to build theirs.

Before I knew it, my side-hustle had evolved into a full-blown digital agency and in 2011 I went full time into my second business, Static Shift.

Since then I’ve worked closely with over 250+ entrepreneurs like Denise Duffield-Thomas & Angela Henderson to help them grow and scale online by building websites, sales funnels, copywriting and organic traffic.

That’s all done-for-you solutions, not group coaching. We’ve created course sales pages that have brought in multiple 7-figures in a single launch. We’ve helped businesses grow to multiple 6-figures of organic online revenue from SEO traffic alone. We’ve uncovered bottlenecks in funnels that have taken a broken funnel from 0 to $10k in less than 3 weeks.

Somewhere along the way I found myself feeling burnt out. I realised that we were doing too many different things for too many different types of businesses. But I noticed that I working with more and more Coaches and Course Creators. And that was who I loved working with. They weren’t just entrepreneurs I could help; they were changemakers. They helped others improve their lives by learning new skills, improving their health and making more money. And by helping them multiply their impact it meant I multiplied my impact. Win-win!

So I started to focus my skills and learning around how I can make coaches and course creators more money and more impact.

I helped wealth mindset coach Denise Duffield-Thomas double her sales funnel conversion rate and do $1 million+ in 2 separate launches in a year.

That meant she was able to help twice as many people overcome their mindset challenges and make more money doing what they were passionate about!

And life felt better for a while…

But still I felt like something wasn’t working. I was doing too much, losing sleep, and I wasn’t feeling fulfilled. And I saw other agency owners in an agency mastermind group I aws in feeling the same.

Part way through 2023 it became very obvious when my now mentors pointed out there was a couple of major flaws in the standard agency model that were holding my business growth back…and my clients.

  1. To grow you have to bring on more and more clients and there’s no incentive to work with a small handful of clients.
  2. There’s a word that’s used in the agency world “Productise” – to deliver at scale you have to be able to templatise your services – making it easier to streamline your team’s workflows. But to do that you have to fit clients inside your box (I’m sure you’d agree you don’t fit in a box).
  3. Often clients pick and choose a service. e.g. SEO. Which was fine. We’d build up traffic and we’d drive a lot of traffic and enquiries, but if they didn’t have us looking after their sales funnel or sales process upstream we had no control over how well that was working, and we found that traffic wasn’t making half (in some cases less than a quarter) of the money it could be.

So we’ve adapted. We’ve built a 4-step client acquisition system and decided to only partner with a handful of clients on a much closer level in a way that makes sense for us and our client’s growth.

We’ve become Growth Partners…more on that shortly.

Want to know my secret sauce?

I have a strategic partnership with a company whose founders have scaled 4 businesses successfully – from EdTech, Marketing, Growth Partnering and Consultancy & Coaching.

They grew their current business from 0 to $4.8M USD annual revenue in 18 months.

Our relationship enables me to leverage:

  • Validate sales and marketing strategies that drive results across world leading organisations – examples of companies this approach works with 👇
  • Resolve challenges in campaigns with expert advice and guidance.
  • Plan and execute my growth partner project effectively.

My commitment to the success of mine and your business:

  1. Weekly meeting to gain insights on new strategies to improve results for you and overcome challenges – campaign not producing results.
  2. Constantly learning and testing with community of leaders to stay ahead of a competitive market for targeted outreach and sales process improvement.
  3. Continuous development in business growth and outside of the box solutions – like “The Interview Method”!

You can grow your revenue by hiring direct staff and working with marketing agencies.

But, it’s challenging to hire good people because if you’re good at sales or marketing, it’s easy to get a 6-figure job or run your own business or agency.

In-house Staff

It’s very hard to find good, experienced sales and marketing directors who aren’t already embedded in a role.

  1. Even if you find them, senior people are $130k + per year, usually far out of the budgets of course creators.
  2. Their skills aren’t fresh as they don’t want to get their hands dirty prospecting, writing sales campaigns, conducting audits & taking sales calls.
  3. 75% of marketing leaders say their skills become outdated because they spend their time overseeing rather than innovating & learning.
  4. You’ll then also need to hire a team to do the work and for them to lead!
  5. Frankly, most people looking for jobs don’t know how to get results.

Consultants or Coaches

When it comes to consultants, they can see the specific areas of your business that need work and improvement, however, they know how valuable they are and charge a hefty price tag accordingly.

They also do none of the work and leave you with a checklist of things to do, when you’re already drowning in the weeds of your business, dealing with client & staffing issues!

Agencies

A lot of companies end up outsourcing their Marketing and Lead-Gen to agencies

So CEOs like yourself have to work with agencies.

But after owning one myself and networking with a lot of them, I don’t think they provide the best results for clients.

Marketing and Lead-Gen agencies struggle to achieve real, lasting outcomes for a few reasons:

  1. Performance agencies only look at 1 small part of growth, when it takes a holistic, all-round approach.
  2. With performance agencies, you have to hire more than one for different areas and everything gets bogged down in communications – 65% of businesses end up working with multiple agencies!
  3. Full-service agencies have productised services that might not be right for your business.
  4. All of these agencies are incentivised to grow their own business over yours. They have massive churn so 80% of their time is finding new clients. Your results suffer and you get a poor service.

Agency Growth Challenges Report by Vendasta

The small amount of agencies who get big usually grow by outsourcing your work to low-level staff who don’t know how to get results.

Getting results is harder than it used to be…

Marketing has changed!

It’s not like a few years ago where you could send cold emails or throw up advertisements on Facebook and get good leads instantly.

The market’s got more sophisticated resulting in companies having to do more and be more creative to get same results as before.

The agency model will still make money for agency owners but it’s not likely to drive the results you need for growth!

That’s why working with a Growth Partner that works with only a handful of clients, they can become an extension of your team driving real revenue growth through improving key aspects from marketing to sales.

The incentives align because as a partner the profits and growth are driven by the success of your business…

A Growth Partner essentially becomes an investor in your business – one that advises AND does the work!

Creating a win-win scenario – that’s the relationships that last!

📈 Elevated Impact and Revenue: A noticeable increase in revenue and profits within the first 3-5 months, and booked calls with decision makers.

🗺️Optimised Growth Blueprint: A proven growth method to accumulate free cash flow without guesswork and wasting time and money.

💎Category of One: Be seen as the go-to expert in Structural Engineering for Migrants. To open up organic speaking & media opportunities and increase sales.

🛠️ High Converting Marketing & Sales Assets: Create & optimise marketing and sales assets that not only boost growth but also minimise your direct involvement, allowing you to channel your focus where it matters most.

🎯 Precision Client Acquisition System: A new acquisition system that creates a flow of high quality leads and sales flowing into your business every month.

4 Step Growth Plan to Increase Revenue & Profitability

We’ve developed a transformative client acquisition framework exclusively for coaches & educators, ensuring that your message resonates deeply with your target audience to drive significant growth in impact & revenue.

🎯

1. Go-To-Market Strategy

Market research to build a highly profitable offer and messaging that your dream love.

📈

2. Conversion Catalyst

Use marketing & sales assets to reduce the amount and length of sales calls.

🎓

3. Education-Based Marketing

Fill up your pipeline with more qualified prospects.

🚀

4. Sales Collaboration & Scale

Increase sales and continue to refine and optimise your funnels to scale.

🔍

Build a highly-profitable, Magnetic offer that your dream prospects love

Why do online course creators not reach their full potential?

We’ve seen a lot of online educational businesses struggle to keep growing after they hit $200k-$300k a year. And we find most of them have 80% of the right ingredients for success (they’re extremely passionate about helping people, they created an amazing course, they get results for their clients, they have funnels set up etc)

But…

  • They’re not looking at growing their business from a holistic perspective.
  • They’re focusing too much on the product and features when selling and marketing, rather than communicate the true value they provide to their customer.
  • They spend way too much of their time and energy on sales calls (often with lower conversion rates than they’d like) because their marketing and sales assets aren’t doing most of the warming up for them

When I ask them what their core offer is they don’t know how to answer it. And the problem is, a strong offer is the 20% of the puzzle that gets 80% of the results. You have to get this part right, and every other piece of the puzzle will be a million times easier.

⚠️ The Result?

They don’t reach their full potential, stagnate or even collapse. Because they get overlooked by the people who actually need their solution, but just don’t realise that it’s perfect for them.

💡 There’s a simple solution!

Focusing on delivering an amazing course is great because it improves your clients experience and helps solve their problems more effectively – most likely the thing you started the business for!

But… being able to effectively communicate what problems you’re solving, how and who you’ve done it for is just as important.

That’s marketing and sales.

But not in the sense most people think.

It’s marketing and sales focused on optimising WHOSE problems to solve and WHY they came to you in the first place.

So what does a strong offer look like?

👉 Valuable – In his book $100M Offers, Alex Hormozi presents a simple, but brilliant equation for value (do yourself a favour and read it if you haven’t yet):

To increase the value of your offer do 4 things:

  • increase the dream outcome that you’re promising (solve a problem worth solving)
  • increase the perceived likelihood of achieving that outcome with your
    course.
  • decrease the time it takes and to achieve that dream outcome.
  • decrease the amount of effort and sacrifice they need to achieve it.

👉 External and measurable – For the majority of markets, your clients are
searching for a solution to an external problem like how to get a

Usually you have to help them with an internal roadblock such as their limiting beliefs and negative self-talk to achieve that result.

But that’s not what the customer is searching for (unless you’re targeting a very self-aware customer), so usually your offer needs to focus on the external outcome

👉 Unique – if they’ve heard it before 20 times, they’re going to be blind to it. You need to have something unique about your offer that makes them choose you over the competition.

👉 Pricing – You want to make sure that the price reflects the value they’ll
receive and that it makes sense for your ideal customer. When it comes to
pricing your offer, it’s important to think about who your ideal customers are. If you’re targeting people who value quality and sophistication, pricing it too low will actually put them off, as they doubt that it’s valuable.

💡 So how do we achieve this Magnetic Offer?

We want to approach it with a data-driven mindset.

You have a lot of happy clients.

SPEAK TO THEM.

They will tell you what they were struggling with before they met you, what other solutions they tried, how much they spent on them and what made them buy from you in the first place!

👑 That’s a GOLDMINE full of information.

Wouldn’t you like to work with people who:

  • Get the best results with your course…
  • Are very happy with their experience…
  • And bring you flocks of referrals?

👇 Here’s how we do it…

Interview your best clients and dream prospects (the right way)!

Ask them about their problems, desires, dreams, fears, frustrations, how you helped, what quantifiable results they obtained, what other solutions in the market they tried and why they didn’t work for them.

🌊 Don’t accept surface level answers – get to know them on a deeper level!

And remember – at this point you’re not selling.

You’re just looking for insights.

That will help you get into the right mindset AND make them lower their defenses.

Without deep, honest insights you won’t be able to get to the root of WHY they bought from you.

💵 Here is how to turn these insights into highly-profitable sales assets:

  1. Record the interview with your client (with their permission) and share it on your website and LinkedIn – this will be a case study – a powerful piece of social proof that makes your prospects trust you more and come on to sales calls ready to buy
  2. Create your offer and marketing claim based on what your clients said was the most important thing they were looking for

Your offer and claim have to solve your dream clients’ number 1 problem or desire!

Build the value of your offer with one specific person in mind.

They need to be around their number 1 priority because people are limited in time and resources.

So they will always prioritise solving their priority problems.

After doing this exercise, you will stand out in the market as a one-of-one.

No other viable option in the market.

💵 There’s still one problem…

In saturated markets, having only case studies isn’t enough.

The average sophisticated buyer needs at least 7 hours of engagement with your business.

On top of that, studies have shown that only 3% of prospects in any market are buying a solution for their problem now.

This is represented by the Buyer’s Pyramid.

6-7% are open to buying a solution.

30% are not thinking about it.

30% don’t think they’re interested.

And the remaining 30% know they’re not interested.

🚧 Here’s what it means to your business:

To get a client over the line, you need back and forth messages, long sales calls and pitches…which is fine if you’re doing very high ticket b2b sales where the return is worth the investment.

And even then… they might still turn around and say that they’re not interested = A lot of time wasted.

✅ What do we do instead?

Run education-based marketing campaigns. We’ll clarify what those are, how to run them and how to turn them into sales opportunities with minimal effort in stage 3.

📈

Build & Optimise Marketing & Sales Assets To Do The Selling For you

So now we:

✅ – Have case studies of your most successful clients

✅ – Have a marketing claim that promises a transformation your clients desire

✅ – You’re already attracting 100+ leads/mth into your ecosystem through your own organic social efforts.

Now, we need to convert the interest from our prospects into qualified sales meetings booked on your calendar (or better yet, bypass the sales call and get them to sign up on their own accord).

⚠️ This is simple, but not easy.

Why?

This is EXTREMELY time consuming – nurturing a cold’ish lead to join a sales call).

Once they download a lead magnet or join your group, you need a systematic way of qualifying and warms them up. Ideally, they’ll be ready to buy without even talking to you. Or they’ll know all about your offer and why they need it, and the call will just be about overcoming a few quick questions.

No more running them through the whole spiel on what you do, how you do it and what they’re going to get.

To do this, we need every touchpoint from the website to the nurture sequence to the sales page to be focused on educating them on the outcomes you help them achieve, the pain points you help them overcome, social proof that shows you can actually help them achieve the outcome, what makes you different to alternative solutions, the course details and features/benefits and address objections and questions.

What does that look like?

As you probably already know, unless you have a super strong guarantee, you don’t want to lead with the main offer before customers have had a chance to get to know, like and trust you.

You need to get your foot in the door first, show some immediate value and build up the know, like, trust factor.

Usually, you’d do this with a freebie like an ebook, checklist, workbook or workshop, or a low cost (e.g. $27) entry product, like a mini-course, workshop, community group, or ebook.

Most course creators do have a foot-in-the-door strategy, but we see so many of them who get it very wrong. Not because they aren’t providing value. More often because they’re providing too much value so the program is no longer needed. Or not the right value.

The benefit of your offer is that they need your solution to truly get the outcome.

We’d need to dig into your options further, but from our discussions so far I feel that getting them into your career community support group is going to work amazingly once you have a nurturing system set up.

A nurture sequence is a carefully crafted series of emails designed to quickly build trust, establish a connection, and warm up potential customers (which is super important for selling anything). to guide them towards making a purchase.

A strong nurture sequence after you have your foot in the door is one of the best ways to improve your conversion rate by a huge margin. Don’t rely on trying to sell right off the bat when you don’t have much know, like, trust built up unless it’s a very low price product.

You’d usually want around 30 days of emails with emails every day for the first 7-14 days, and every 2 days from day 15 onwards.

There are 4 content types you should aim to use in rotation:

📖 Story / Connection: Share your personal experiences and insights to build a genuine connection with your leads. Take them behind the scenes of your business, share your challenges, and celebrate your successes.

🎓 Value / Education: Become a trusted expert by sharing helpful hints, ideas, and tools that people can use to make their lives better or fix their issues.

🌟 Results / Inspiration: Showcase testimonials and case studies from satisfied customers to demonstrate the effectiveness of your product or service. Highlight the transformations they’ve experienced and the obstacles they’ve overcome.

❓ Objection-busting: Address common objections and concerns that potential customers may have about purchasing your product or service. Offer solutions and reassurances to help them see that their objections are irrelevant, and your offer is the right choice for them.

Pro Tip: Leverage powerful video testimonials strategically in your nurture sequence (remember the client interviews from step 1…we’ll use them throughout your funnels too)

💡 To minimise times on calls write and record a value-based sales letter combining the insights we’ve learned from our original insights work & further insights we learn through sales discoveries.

These communicate:

  • Headline claim that captures your prospects’ attention
  • Case studies to evidence your headline claim
  • Your ‘why’ and expertise
  • What activities they can take to overcome their issues
  • Why you are the best option
  • Deeper insights into who you have helped
  • How you do it and the value of your service

Your prospects engage with you, they feel like they know you, what you do, and how you can help. All before you’ve met your prospect!

On your discovery call, the prospect is 5x warmer, not asking you loads of questions, and they’re happy to dig into the details of how you can help them!

Give prospects massive value to build trust and engagement before they even meet you. Engineer your sales message to rip through the noise and create the desire for your business

From here, the big domino has fallen, and marketing becomes simple. We drive eyeballs to the sales letter to provide value, eliminate objections, establish authority, and increase sales and marketing metrics. Conviction at scale! 💼

**VSLs are something internet marketers have been using for decades – there’s a reason – they work extremely well!**

  • Videos increase organic traffic by up to 157%
  • A well-made video sales letter increases purchase intention by 97%
  • Adding a video to your landing page increases the conversion rate by 80%
  • Visitors spend 88% more time browsing through a site with video than just text-based
  • 63% of consumers need to hear a company’s value proposition(s) 3-5 times before they trust these claims

Then we’ll look at your website (your marketing hub). We’ll make sure it’s easy to find the information they need to make a buying decision as fast as possible.

Using persuasive copy (raw Chat GPT copy won’t cut it) and conversion-optimised sales psychology-driven layout and structure, we’ll make sure it transforms cold traffic into students who genuinely feel seen, understood and motivated to get amazing results (which means more case studies).

One of the goals for your website will be to build your email list by promoting your lead magnet/s (which may be your group).

This approach optimises every interaction, ensuring your prospects transition smoothly through each stage of their journey with you. By centering genuine engagement at the heart of your funnel, we build client trust and cement your position as a trusted authority, naturally driving conversions.

THIS IS HIDDEN

Doing this effectively diverts focus from other key business development and sales activities.

Finding good sales person or sales development rep is like finding a needle in a haystack.

They do exist but if you manage to find them, you’ll have to pay an arm and a leg to get them.

And keeping them will be a struggle.

🔑 There are 2 keys to success here:

  1. Hiring competent team member
  2. Motivating and Training competent team member to turn positive responses into booked meetings at a high rate

I am going to personally do this for you.

Or

We retain SDRs by creating a package for them that heavily incentivises them on high performance over time and showing the progression path beyond just compensation.

☝ Because remember – there will always be someone ready to outspend you

We use a framework that outperforms that market:

  1. Acknowledge what they’re saying
  2. Commodotise their objection (if it’s there)
  3. Frame your response in a positive light

This removes reliance on templates and gives freedom to be creative with response as long as it follows the proven reply structure.

We take care of the full process and managing them through day-to-day.

That way you can focus on higher leverage activities and ensure your outbound efforts are not going to waste.

👔 Now we have a reliable, outbound prospecting machine running.

The 3 Step Sales Process. Once leads have been qualified, they’re handed to your sales team.

A trained sales team that’s knowledgeable of all the new marketing materials and information you have on your ICP, their needs, desires, pain points.

But most importantly, how to treat sales like a Doctor’s diagnosis, digging deeper than any other sales team does.

You first need to get extremely clear on if your service is right for your prospect and how it can help them, so you can correctly label their problem at a deep psychological level and show how to solve it.

The way to do this is through a proven, simple, 3 step sales process.

<aside> 1️⃣ **The 1st Meeting – Discovery – positioned as a strategy & discovery session!

This call is all about asking our prospects questions about themselves, rather than pitching products!**

</aside>


<aside> 2️⃣ Send valuable information – Case Studies, Market Research, etc.

</aside>


Between calls, we send them valuable information relevant to them and their situation.

These are built from the assets from the 1st step and build trust in your brand, through a mix of education and value-building.

These also overcome some objections prospects have before even getting onto the sales call, making the 2nd call flow much easier.

<aside> 3️⃣ The 2nd Meeting (Sales & Custom-Built Proposal)

</aside>


Use checkpoints to disqualify prospects that will never buy. This eliminates the tyre kickers! If you don’t do this, you end up with a massive pipeline of ‘maybe’ and not enough ‘yes’.

It’s counter-intuitive, but “No’s are always better than “Maybe’”’s. “Maybe’”’s are usually a prospect thinking “No”, but not wanting to say it out loud.

If you’re still involved in sales, this process removes you from 80% of activities without sacrificing results. If you’ve already built a sales team that’s doing well, this will multiply their results.

The process eliminates unqualified leads and converts more prospects into high-paying clients. This creates a scalable, repeatable process.

<aside> 💼 Using this exact method, one of our mentors helped a Further Education company double their revenue from £75k – £160k per month.

</aside>

Screenshot 2022-10-21 at 09.56.27.png
Screenshot 2022-10-21 at 09.55.34.png

<aside> 🚨 The next constraint? Your sales’ team time. The average sophisticated buyer needs a minimum of 7 hours of engagement with your business

</aside>


By this point, you’re delivering a service your clients love. You’ve got floods of new opportunities filling your pipeline. You’ve got a repeatable, successful sales process. You know what works and what doesn’t.

But… you’re still relying on manual face-to-face engagement for sales interaction.

The amount of energy required to take a total stranger and turn them into a customer is MASSIVE.

To get a client over the line, you have multiple meetings, pitches, customised proposals, & clients wanting to chat with your other customers.

Scaling is limited, and inefficiencies increase as you grow.

<aside> 💡 To overcome this, write and record a value-based sales letter combining the insights we’ve learned from our original insights work & further insights we learn through sales discoveries.

</aside>


These communicate:

  • Headline claim that captures your prospects’ attention
  • Case studies to evidence your headline claim
  • Your ‘why’ and expertise
  • What activities they can take to overcome their issues
  • Why you are the best option
  • Deeper insights into who you have helped
  • How you do it and the value of your service

Your prospects engage with you, they feel like they know you, what you do, and how you can help. All before you’ve met your prospect!

On your discovery call, the prospect is 5x warmer, not asking you loads of questions, and they’re happy to dig into the details of how you can help them!

Give prospects massive value to build trust and engagement before they even meet you. Engineer your sales message to rip through the noise and create the desire for your business.

From here, the big domino has fallen, and marketing becomes simple. We drive eyeballs to the sales letter to provide value, eliminate objections, establish authority, and increase sales and marketing metrics. Conviction at scale!

💼 VSLs are something internet marketers have been using for decades – there’s a reason – they work extremely well!


  • Videos increase organic traffic by up to 157%
  • A well-made video sales letter increases purchase intention by 97%
  • Adding a video to your landing page increases the conversion rate by 80%
  • Visitors spend 88% more time browsing through a site with video than just text-based
  • 87% of consumers choose to do business with vendors who provide valuable content
  • 63% of consumers need to hear a company’s value proposition(s) 3-5 times before they trust these claims

📈

Education-based Marketing: Fill up your pipeline with qualified prospects

At this stage we understand we need:

  • Case studies of successful, happy clients
  • A marketing claim that promises a transformation your clients desire
  • Trust built in your brand through 7 hours of engagement with your business
  • Education-based marketing to attract prospects

🗣 So now, we need to figure out *how* to get in front of your potential clients

There are a million different ways to do it:

  • Networking Events/Conferences – Warm & personal, but time-consuming and high-effort, you don’t choose who you speak to & you don’t reach new customer bases quickly enough
  • Ads – can work really well if done right, but high cost, high risk, difficult
  • Referrals – unreliable, you can’t decide the scale so you can’t forecast and make long-term decisions
  • Cold calling – SDRs churn very quickly, you burn potential relationships instead of building them

Our best channels to target are outbound Email + LinkedIn, LinkedIn content, SEO & Organic Social

B2B Marketing

Ideas for targeted outreach

There are a few B2B approaches we will use to get new revenue in.

Engineering SMEs who want to upskill

Identify small and medium-sized engineering firms in Australia and approach them about the benefit of upskilling their team members for quality control, engagement and retention.

Engineering Recruitment Companies

Emphasise the mutual benefit of referring candidates who are not yet job-ready for upskilling, enhancing their placement success rate. The benefits to them = a referral fee, plus after that they will be able to place them easier so they get the upside on that.

Immigration Advisors

Emphasise the mutual benefit of referring engineering candidates who are not yet job-ready for upskilling. Benefit to them = a referral fee.

Engineering Podcast Guest Appearances:

You’ve successfully captured an audience, but now you need to amplify it. You can leverage Other People’s Audiences to amplify your visibility and authority, and sales.

To do this you need to implement an outreach strategy to get you booked as a guest on relevant podcasts to tap into established audiences and increase visibility in your niche market. This will increase brand awareness + position you as an expert.

We’ll also investigate newsletter sponsorship opportunities for you to get in front of email lists of targeted job seekers.

University partnerships

Keynote Workshops

Reach out to university career services departments to offer guest lectures or workshops aimed at preparing students for the workforce, subtly integrating information about your programs.

Building Referral Partnerships

When you align yourselves with a university, you’ll have people coming to you without pushing the hard sale. This will also give you more credibility with migrant engineers.

Find the decision makers and create a combined LinkedIn + Cold Email Outreach campaign to get a call booked with them in order to align yourselves with the university so that you don’t have to do anything to sell them because you already come endorsed.

How do we do it?

So many companies I’ve spoken to are afraid that cold outreach will ruin their brand reputation or that it simply “doesn’t work for us”.

And it can definitely be true… if done incorrectly.

For example, here’s a cold email we received. Can’t emphasise enough – DO NOT DO THIS

💡 We’ve found the solution to outbound e-mail: relevant, specific, education-based marketing

We create email campaigns inviting your ideal potential clients to take part in research **on a topic very relevant to the trends and problems in the industry specific to that prospect.

👇 Example

This is extremely effective at getting prospects interested in the offer.

You might notice this is very different to how most lead generation companies are doing it.

⚠️ This is because they’re not thinking about growth holistically.

They only care about getting a response or a call booked.

Our approach takes the entire sales process into account. We are offering value in exchange for getting deep insight that can be used to sell them directly, build a marketing asset (in the form of a whitepaper), and improve our messaging.

Because you can’t take number of business meetings booked to the bank.

HIDDEN

📨 How we guarantee success with education-based cold email campaigns:

Let’s do some maths…

6 domains, 3 inboxes per domain = 18 Email Accounts

Sending 35 Emails Each Per Day = 630 Emails Per Day

3% Lead Rate = 18.9 Leads Per Day

18 Leads Per Day (at a low ball)

🔥 No one is giving these kinds of numbers in outbound prospecting! Most companies would be happy with 10 leads per month.

📊 Here are results from our own email campaigns

The average industry cold email reply rate is closer to 1%.

We then do the same thing for LinkedIn as Email, but much more specifically targeted.

On top of this – once we’ve started to build out education-based marketing assets like whitepapers, you can re-purpose those into LinkedIn content for your company and leaders to start becoming education-based thought-leaders.

B2C Approach

Create Content People Want To Read with SEO-driven content marketing infused with Authentic Client Case Studies

I’ve worked in SEO for over 12 years and while Search isn’t dead, it’s certainly not the only marketing channel on the internet anymore. Many SEOs get romantic about Search and still believe it’s all companies should focus on.

We realise it’s just another marketing channel to be used to target exactly who you want to be holding calls with.

It does take time but we still believe it’s the best mid-to-long term solution.

So how do we do ensure success on Search? We don’t try and improve every part of the site.

Instead we focus in on building valuable long-form skyscraper content for search terms your ideal prospects are ACTUALLY searching for.

Escape the relentless treadmill of brainstorming content topics, only to end up with pieces that people aren’t looking for. By harnessing the power of deep SEO market research infused with authentic client case studies, we’ll strategise content that resonates deeply, answers real questions, and establishes genuine connections.

Then we’ll help you repurpose the content into bite-sized pieces, giving you a library of social media content that speaks directly to your customer’s needs.

By infusing that content with social proof, you’ll quickly position yourself as an expert that can help them overcome their problems much faster and easier than if they attempt to do it themselves.

This is where you hook ideal prospects in with your company’s knowledge and understanding of a topic, show you are the thought leader in your space and build a trusted brand within your vertical.

🔄

Sales & Marketing often don’t collaborate well with each other. Which is a big issue as there are so many insights from marketing that can be used to improve the sales process, and vice versa. So we’ll fix that.

We’ll take the insights from what’s working in the marketing and use that to help you to improve your sales calls. We’ll also analyse your sales calls to get insights that we can use in the marketing.

This will create a cycle of continuous improvement in marketing and sales.

The market changes continuously, so we need to change with it. We need to adapt to their level of sophistication and what your competitors are doing.

We’ll continue to do market and competitor research to ensure we adapt our strategy as the market changes. We’ll work with our mastermind community to test and come up with new approaches to stay ahead of the curve. By now you’ve carved out a niche, but the journey to brand excellence is ongoing.

Through ongoing outreach and the honing of digital strategies, we ensure your brand’s momentum never stalls.

It’s about moving from achievement to legacy. With sustained efforts and adaptability, ensure your brand becomes THE go-to in your niche for a long time to come.

HIDDEN Action Plan

🔍

1. Offer Alignment

Week 1

Set up & Mindset

Week 2

Preparation & Case Studies

Week 3

Offer Creation

Week 4

Campaign Prep

📈

2. Conversion Catalyst

Week 5

Copywriting

Week 6

Set up & Mindset

Week 7

Set up & Mindset

Week 8

Set up & Mindset

🚀

3. Amplifying Good Bacteria

Week 1

Set up & Mindset

Week 2

Preparation & Case Studies

Week 3

Offer Creation

Week 4

Campaign Prep

🎯

4. Nutrient Absorption Strategy

Week 1

Set up & Mindset

Week 2

Preparation & Case Studies

Week 3

Offer Creation

Week 4

Campaign Prep

🔄

6. Health Maintenance & Optimisation

Week 1

Set up & Mindset

Week 2

Preparation & Case Studies

Week 3

Offer Creation

Week 4

Campaign Prep

1️⃣ Do It Yourself

The Approach: Keep building an awesome product, and hope that prospects will come. Handling all marketing efforts internally without professional help.

The Pitfall: This can be a huge time suck. There’s the time spent learning the marketing strategies, and the time spent implementing. This time is better spent working on your core business activities, speaking about your expertise and improving your offer.

The Reality: While saving on external costs, DIY marketing can lead to much slower growth and potential revenue and market share loss. It will also mean you continue to have long sales conversations to close deals, and can be overwhelming and stressful to manage every aspect of marketing on top of your primary responsibilities.

2️⃣ Hire Agencies

There are two main types of agencies:

  1. Full service – deliver wide range of services with no focus on increasing your revenue ❌
  2. Performance-based agencies – run Facebook ads, cold email campaigns❓

Think of your marketing to sales like a production line in a car manufacturing plant.

Performance-based agencies focus on providing a service that improves one specific part of your sales and marketing funnel – this can work if you have every other part of that funnel working well.

This performance-based agency might be an expert at painting – which could increase your business by 10-20%.

But let’s say, we haven’t put in the engine, even with the best paint the car will not work.

The engine in this case could be the sales assets, or sales collaboration (closing the gap between sales and marketing).

Based on where you are, there are other parts of the marketing to sales process that require focus.

Therefore, you need a holistic solution, not a specific one.

Problems with agencies:

❌ You pay money to get a service when you really care about outcomes – most agencies lose projects after 3 months as a result of this.

❌ Agencies are incentivised by bringing on new clients so their focus as a business is not on your success – it’s on selling more of their services to other clients similar to you.

❌ You hear all the promises, but none of them are guaranteed.

❌ You will incur direct expenses with no guarantee of profit and miss out on new business opportunities.

🤦 Agency’s #1 goal is to bring on more clients…

📈 My #1 goal is to help YOU make more PROFITS.

3️⃣ Hiring Directly

Hire an internal team…

New Sales Manager, Salesperson, and Marketing Agency or Manager who attempt to put both together – all hires and mistakes take considerable amount of time and money.

The direct cost of (not to mention the time involved in recruitment, training and management):

  • Sales Manager: $80K + Commission
  • Salesperson: $50K + Commission
  • Marketing Manager: $30-70k
  • $160k per year minimum + at least 30% of staff don’t work out.

This is unlikely to get the results you want efficiently because sales and marketing do not collaborate well.

Also, A+ team members are already in roles making over $100,000 per year.

4️⃣ Take this growth plan and implement it yourself

The blueprint laid out in this Growth Plan is exactly how you can go from working IN the business to working ON the business and making a positive impact.

It’s now yours to take if you want! The problem is…

It’ll take at least a year of full-time work from yourself and 2-3 team members. I’m going to guess you don’t have the time.

There’s also the effort and investment of:

  • Figuring out which exact tools to use
  • Writing a script for case studies
  • Writing all the content for the nurture sequences, and figuring out the best way to convert them
  • Writing 10x campaigns per week to work out the best ones for prospects
  • Building out interview scripts
  • Implementing, training and scripting for the sales process
  • Organising the SEO and CRO audits
  • Building content plans
  • Figuring out how to track all the metrics and figure out which are the 20% WORTH tracking
  • etc. etc

5️⃣ Work together with Us As Your Growth Partner

You don’t have to waste money, time and attention coming up with strategies and testing what works and doesn’t. We’re incentivised to get results.

We guarantee results at a fraction of the cost and in a fraction of the time.

With this Growth Plan applied to your business and us collaborating and growing together, while I work on implementation and constant iteration, your growth will be unstoppable.

Here’s how we’ll Add $30k/mth to your revenue

In this section I am going to show you how it’ll work for your business based on the figures we covered on our last call.

IMPORTANT: This is very rough estimates as you don’t have conversion rate numbers.

Organic Social Growth by Adding Nurture Sequence💡

You said you had attracted around 130 leads/mth which has turned into $20k in March from 4 sales.

4 sales / 130 leads = 3% conversion rate.

We’d be aiming to double the conversion rate to 6% = 8 sales from those 130 leads. So assuming you’re only attracting the same amount of leads from this traffic.

8 x $3,500 (assuming this month was lucky and not all of them will do the $5k offer) = $28,000 / month + growing

x 12 months = $336,000/year + growing

We expect the amount of organic leads to increase as your social media reach continues to grow.

You can see how this will quickly have a compounding effect with the increased conversion rate.

Reduced time on sales calls

Not only that, it will be a lot less time on sales calls to unqualified leads, so you free up a lot more time to work on business development and organic growth, so you increase the number of leads.

targeted Outreach To Structural Engineering SMEs💡

There are a total of 591 high-level decision makers (Owner, Director, CEO, Partner) in Structural Engineering companies with 3 – 100 employees. More if we can target 100-200.

We will target them with your upskilling offer (and should be able to do 4 campaigns over the year)

  • 3% book a meeting = 17 booked calls (we don’t know this market so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
  • 80% of those qualified, so 13 qualified prospects
  • 30% of those close, so 4 sales

5 total employees (Assume 1 has 2 employees, the other 2 put 1 through) x $2,500 (assumed average ticket size) = $12,500

x 4 campaigns over the year = $50,000

$50,000 new revenue from a channel that you’re not using 💡

If the need for your solution is what we hope, the numbers should be higher.

targeted Outreach To Recruitment Agencies💡

There are 806 high-level decision makers in Recruitment & staffing companies that have between 4 and 200 employees in the premium lead database we have access to.

We will target them with your upskilling offer (can do 4 campaigns over the year)

  • 3% book a meeting = 24 booked calls (we don’t know this market so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
  • 80% of those will be qualified so 19 qualified prospects
  • 20% of those will close so 3 or 4 referral partners

3 recruitment companies sending an average of 4 sales each over the year x $2,500 (assumed average ticket size for this offer) = $30,000 for the year

x 4 campaigns over the year
These are later in the year, so let’s assume

  • Campaign 2 = 3 sales each for the year = $22,500
  • Campaign 3 = 2 sales each for the year = $15,000
  • Campaign 4 = 1 sale each for the year = $17,500

$85,000 new revenue from a channel that you’re not using

targeted Outreach To Immigration Agencies💡

There are 1,500 high-level decision makers in immigration agencies that have between 4 and 200 employees in the premium lead database we have access to. 💡

We will target them with your upskilling offer (can do 4 campaigns over the year).

  • 2% book a meeting = 30 booked calls (we don’t know this market so we’re unsure what the rate will be, but we have an average booked call rate over 5%)
  • 80% of those will be qualified so 24 qualified prospects
  • 10% of those will close so 2 or 3 referral partners

2 immigration agencies sending an average of 4 sales each over the year x $2,500 (average ticket size) = $20,000 for the yea

x 4 campaigns over the year
These are later in the year, so let’s assume

  • Campaign 2 = 3 sales each for the year = $15,000
  • Campaign 3 = 2 sales each for the year = $10,000

$45,000 new revenue from a channel that you’re not using 💡 Then ongoing monthly revenue going forward from having more agencies referring.

Targeted Outreach To Universities💡

This will need to be a lot more targeted and well thought-out. But we know if you land one, it is going to do a lot for your credibility, and make it easier to sell the next ones.

We will need to craft a creative campaign with multiple touchpoints to get in front of the decision-makers, as well as helping you create the sales assets you need to close them.

As discussed we feel this could get $100k/year?

What We Do

If we did these for you separately we’d charge the following:

Our DeliveryValue Per Year
Offer Value Creation
Create a customised 12-month growth plan for client acquisition that increases your revenue.$3,000
Offer setup – Creating a magnetic offer and messaging that helps your dream clients (each of your different target markets) to understand the value you provide and how much they need what you’re selling.
– Questionnaire
– 3 x Offer workshops 2hrs
– We’ll analyse all your Case studies for insights
– We’ll do ~10hrs of additional market research to understand the target market
$8,000
High-Converting Marketing & Sales Assets
Writing and optimising the marketing & sales assets to attract new prospects and capture attention for decades.
– Write email nurture sequences for your funnels
– Write sales page for each target customer
– Write Video sales letter script
– Audit your lead magnets to make sure
– Optimise your LinkedIn profiles
$35,000
Redesigning Website to ensure your digital hub is supporting your sales funnels, and getting more people into them.$20,000
Training and support on how to develop & better utilise high converting case studies for all sales and marketing activities.$3,000
Creating New Business Opportunities
Creating a B2B partner contact database of decision-makers for:
– Engineering SMEs
– Technical recruitment agencies
– Immigration agencies
– University decision-makers
– Podcasts
$10,000
Creating new outbound email scripts and angles weekly (as needed) in line with market feedback to maximise the results!$15,000
Building and operating a repeatable outreach machine that books monthly appointments with ideal b2b partnership clients and maximises attendance using email & LinkedIn. We will handle the email outreach to them and the conversation up until we get them on the call.
– Engineering SMEs
– Engineers
-Technical recruitment agencies
– Immigration agencies
– University decision-makers
$35,000
SEO to get more organic long-term traffic
– Keyword research to find all your best short-tail
– Competitor research
– 12 Full content briefs including target keywords, target word count, content outline, subheadings.
– 30 backlinks to build your website authority
$15,000
CEO 1-1 Strategy – sharing key industry insights on sales and marketing, unblocking the bottlenecks in business growth and consulting on appropriate initiatives.$24,000
Leading Weekly & Monthly Growth Reporting & Planning – proactive management of the project success$8,000
Creation of streamlined end-to-end holistic process that takes the cold audience to happy paying customer and the infrastructurePriceless
Total Value$176,000+

👥 What We’ll Need From You

  1. Information on your target market and business
  2. Collect case studies (recorded on zoom using questions & SOP we provide)
  3. Take the new business development calls / meetings (booked by us)
  4. Feedback progress on sales to allow us to continuously improve marketing & support with sales enablement
  5. Meet weekly to drive project forward and feed insights + any marketing and sales collateral that will help with the project success
  6. Short (<1min) voice notes to LinkedIn connections (using our script)
  7. Do podcast interviews

🔒 You will get access to a private two-way communication (Slack) channel with ongoing support and optimisation.

  • Double your investment in 12 months, or we’ll work for free until we do
  • Have someone else (us) do most of the legwork so you can stay in your zone of genius
  • New clients
  • New sales assets for your business that will continue to convert well into the future without long sales calls
  • Turbocharge your sales and client acquisition
  • Empower you to focus on the delivery

🎁 To guarantee results for our partners, we only work with 1 new partner per month and do not work with any competitors.

Option 1

  • Set-up & Initiation ($1,500) (Month 1)
  • $6,950 x 12 months
  • 4% New Revenue Growth

Or

Option 2

  • Set-up & Initiation ($2,500) (Month 1)
  • $5,450 x 12 months
  • 7.5% New Revenue Growth
  • Guarantee double investment in 12 months or we’ll work for free until you do.
  • 4-month break clause.

Let’s break down option 2

$180 amount per day = ~one-third of the price of an average consultant and less than a trained Sales Development Representative

ROI Projector Calculator


Additional Revenue GoalMy ShareYour Retained
New Revenue
$30k per month$5,450 + $2,250 p/m$22,300 per month

At a minimum guarantee – double your investment or we work for free


$65,400 + $4,905 (rev share) x 2 = $140,610 new revenue guaranteed (which gives you $70,305 retained revenue)

Frequently asked questions

We only onboard one new partner each month, ensuring personalised attention. We are highly selective to ensure we only work with coaches we KNOW we can achieve significant growth with.

Every strategy we deploy is backed by research, understanding of your niche, and proven marketing tactics.

I also invest in high-level mentorship from some of the best marketers in the industry.

We are replicating a tried-and-tested model that has had huge results across a lot of industries, and we are extremely confident that it will work! We invest in the partnership and make every effort to ensure its success.

That’s why we’re confident enough to guarantee the results.

We use a few methods.

1. We invest in the world’s most up-to-date lead databases.

These platforms provide access to extensive databases with filters to narrow down potential leads based on industry, company size, job title, geographic location, and more.

2. LinkedIn Sales Navigator:

We use LinkedIn Sales Navigator to identify potential leads. It offers advanced search capabilities and insights into your target audience.

3. Online Directories

We look for online directories and listings specific to the clients you are targeting. These can include professional association member lists, conference and summit attendee lists, and business directories.

4. Manual Internet Searches

This might seem time-consuming, but it’s incredibly effective for uncovering unique and high-quality leads that are often overlooked. We dive deep into niche markets, forums, social media platforms, and professional networks to find these ‘hidden gems’.

We immerse ourselves in understanding your brand, execute strategies, and work closely with you. While we handle the heavy lifting of marketing, we always collaborate to ensure the brand voice remains authentic.

In return for our expertise, we share in the success, aligning our goals with yours.

As long as necessary to achieve the desired results. We’re not just service providers; we’re partners. Your success is our success, and we are committed to ensuring every strategy amplifies your brand’s reach.

We collaborate closely until we’ve established a seamless lead-to-client conversion process.

Once the strategic partnership system is in place, our focus shifts to scaling, refining, and training you to ensure consistent growth and success.

Outreach is extremely effective for B2B sales. It’s low-cost, predictable, and hyper-targeted. Most people are simply doing it incorrectly. We have an 6% booked call rate from email outreach. And no negative replies. Email is more effective than ever at generating new opportunities if you do it right.

Don’t get me wrong, there are great agencies out there. But we realised it for ourselves. The agency model is flawed. In order to grow we have to get more clients. So it’s a constant balancing act to deliver results and grow.

With the growth partner model, we’re incentivised to put more into your campaigns as we get a slice of the new revenue we bring in. Which means we don’t need to constantly bring on new clients and divert attention.

✔ Full-time activation from day 1, your success is our success!

✔ Offer Creation

✔ Case Study Build

✔ Campaign set up

✔ Sales letter creation

✔ All tech set-up

✔ Database creation

✔ LinkedIn campaign set up

✔ Creating CRM for the sales campaign

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