For B2B Consultants & Professional Service Businesses

create sustained Revenue growth with A client acquisition Growth Partner

We partner with Founders & CEOs of B2B Consulting & Professional Service Businesses to build consistent revenue and profit growth by handling client acquisition for them.

Zero Commitment. Infinite Possibilities.

How to Increase Revenue & Profitability in a b2B Consulting or Service Business

We’ve developed a transformative client acquisition framework to drive consistent, significant growth in revenue.


1. Go-To-Market Strategy

Build a highly-profitable, Magnetic offer

The main challenge holding most businesses back is the lack of depth in their understanding of their clients. To build an irresistible offer, you need to truly know your customer.

How do you achieve this? engage directly with your clients.

  1. In-Depth Market Research: Conduct thorough research and workshops, diving deep into your business and industry.
  2. Client Interviews: Interview your best clients and ideal prospects to uncover valuable insights into their needs and preferences.
  3. Creating a Magnetic Offer: Use these insights help craft offers that resonate powerfully with your target audience, making them hard to refuse.

That’s just the start. How can you maximise the benefits of this research?

  • High Converting Marketing Assets: From these interviews you can create marketing assets that capture more leads and drive higher conversion rates.
  • Strategic Conversions: When done strategically you can also turn prospects into clients and upsells past customers during the research process.


2. Education-based Marketing

Strategically Educate & Engage All Potential Buyers

Most businesses focus on the 3% of the market actively buying through a very direct approach, but the fastest-growing companies systematically convert the remaining 97% through education.

The best approach? Educate. Don’t sell.

Education-based marketing shifts the focus from selling to teaching. This method engages your entire audience (even the ones who aren’t actively buying), keeping them interested and informed.

  • Expert Positioning: Through educational content, establish yourself as an authority in your field, setting you apart from competitors.
  • Broad Appeal: By offering valuable insights, engage prospects who arenโ€™t ready to buy yet, maintaining their interest until they are.
  • Long-Term: Keep the pipeline full into the future, so when prospects are ready to buy you’re their logical choice.

Accelerate the Buying Cycle With Your Impact Story

We create a compelling Impact Story to accelerate the buying process.

  1. Go wide: Capture attention by showcasing the scale and evolution of the market-wide problem using relevant trends, growth, or decline data.
  2. Go deep: Demonstrate a deep understanding of specific pain points that you solve, and highlight the genuine urgency to solve these problems.
  3. Provide solutions: Share insights and information that address pain points with solutions.
  4. Reset buying criteria in your favour: Educate them on what criteria to consider when making purchasing decisions – aligning with your offerings and strengths.
  5. Become the logical answer: Weave the data and narrative together, leading to your solution being the most logical option.

Pro tip: Back up your Impact Story with research and data to increase its credibility and impact.


3. Outreach & Sales Development

Create Interest And Booked Meetings

Identifying your ideal prospects โ€“ the decision-makers โ€“ is crucial for successful outreach. Using your Impact Story, you can position yourself as the only logical choice, building a targeted list and deploying strategic outreach.

Targeted Email Outreach

Achieving effective email outreach involves crafting targeted campaigns that grab attention and spark interest. Good email outreach involves building relationships and providing value before any sales pitch. It sets you apart from competitors who are proposing marriage on the first date.

Which is the focus of the innovative methods that we use, such as the Executive Orientation Method, the Whitepaper Interview Method, or the Dream 100.

There’s no one-size-fits-all here. We tailor our approach to every specific case:

  • Product market fit
  • Total Addressable Market (TAM)
  • Pricing
  • Market saturation
  • Market sophistication
  • Industry preferences

Does targeted cold email outreach Even work?

Extremely well. But only when it’s done right. (99% of businesses do it wrong)

High ROI: Email outreach is fast, scalable, and targets decision-makers, offering a high ROI. In most cases it far outshines other marketing efforts like conferences, PR and ads. (Of course when you combine them well the results can compound)

Proven Success: Our campaigns have successfully booked calls and deals with decision-makers in companies worldwide.

The industry average reply rate for cold email is less than 1%. Here are a few examples of our email outreach campaigns:

These strategies have booked calls (and often turned into deals) with decision makers in companies all over the world like:

Sales Development

After capturing interest, the focus shifts to converting it into booked meetings. This involves nurturing leads through consistent follow-up and personalised communication, ensuring high conversion rates.

  • Lead Nurturing: keep leads engaged with tailored follow-ups that address their specific needs and concerns.
  • Personalised Communication: Customise communication to resonate with each prospect, enhancing engagement and conversion.
  • High Conversion Rates: Focus on quality interactions and transparency to build trust to turn interest into concrete meetings.

Whether implemented by skilled SDRs or through team training, effective management of the sales development process is key to driving business growth forward.


4. Sales Process Optimisation & Coaching

Boost Sales and Cashflow

Finding good salespeople is tough, and thereโ€™s a long ramp-up time even if the right person is hired. Then there’s always the risk of losing good salespeople to better offers elsewhere.

To make sales effortless and sustainable, you need to integrate education into a strategic and systematic discovery and sales process..

Discovery Phase

Engage with your prospects by creating a step in the process where you actively listen to their pain points and challenges during the discovery phase. Understanding their specific issues allows you to tie your solution directly to their needs, demonstrating how you can address their unique problems.

Focus on Listening & Teaching

Instead of blatantly pitching your product (which naturally brings our guard up), use it as an example within an educational context. This positions you as a trusted advisor rather than just a salesperson. Your prospects will value the knowledge you share and see you as an expert in your field.

By the time you present your offer, your prospects have already got a lot of value from you and made up their minds.

Itโ€™s not about hard-sellingโ€”they’re already sold on the value you provide. Your offer just needs to tick a few boxes to finalise the decision with a tailored proposal that meets their specific needs (if you get step 1 right, it will just be about fine tuning your solution.)

Using this approach to sales, you donโ€™t need top-tier closers or extensive involvement in sales yourself in the long-term.

How to take this to the next level

  • Scalable Systems: Once you’ve got a process th lead nurturing and selling system that provides immense value, trust, and engagement to prospects. And it’s converting at the level you want (or better) you can focus on systeming it to scale.
  • Continuous Optimisation: Ensure seamless collaboration between sales and marketing, using insights from both areas to continuously improve the sales process.
  • Cycle of Improvement: By analysing sales calls and marketing data, create a cycle of continuous improvement, ensuring your growth momentum never stalls.


Scale your success

Now that sales and marketing are taken care of with a scalable system for growth, growth becomes all about the people.

You have more time and energy to focus on the team and customer success to keep everyone happy and build sustainability into your growth..

๐Ÿ“Š Now track, review and audit the processes to improve the results

You can now expand into new locations and sub-niches and drastically increase the revenue without putting additional pressure on yourself and the business leaders.

We are now working on the business instead of in the business.

What Can You Look Forward To If You Partner With Us On Your Growth?

๐Ÿ“ˆ Increased revenue and profits within 3-6 months.

๐Ÿข Get invited to the table of companies who need what you offer.

๐Ÿ’ฐ Applying a proven growth method to accumulate free cash flow without guesswork and wasting time and money.

๐Ÿ› ๏ธ A new system that finds and converts your dream clients into high-paying customers to address the challenge of sourcing suitable professionals.

๐Ÿ”„ Stabilise your work inflow and expand your client base,

๐Ÿ’ผ New sales and marketing assets that enable you to close โ€˜coldโ€™ prospects youโ€™re never been able to reach before.

๐Ÿ—บ๏ธ A trusted partner working hard & smart to grow your business.

โœจ Scale your business whilst reducing dependency on you, freeing you up to focus on priority tasks.

Our Guarantee

Who is this for?

This isn’t for businesses who don’t already have a lot of happy clients. If you don’t, we recommend first concentrating on your delivery and client success.

  • This is for established B2B consultants and service-focused businesses aiming to grow their revenue & profit.
  • For experts and top performers in their field who haven’t yet achieved their peak success
  • If you excel in sales, but:
  • Find yourself too entangled in the process.
  • Aim to connect with more suitable clients.
  • If you have unmatched services, but are seeing inferior competitors getting ahead of you.
  • If you’re planning to move into new markets but are unsure of the most effective strategy.
  • If business growth and consistent client acquisition are keeping you up at night.
  • If you’ve attempted outreach with little to no success and believe cold emailing is ineffective.
  • When you’re investing your all without seeing the expected returns.
  • If you find your team’s pace doesn’t match your vision and you want to align them with growth-driving activities.
  • This is for leaders wanting to form long-lasting relationships.

Looking For A Growth Partner With A Proven System To Help You Scale Your Business?

Zero Commitment. Infinite Possibilities.

“At least double previous SMA launches so the new marketing, workshop and sales page worked.

$1m+ revenue

Mark Duffield-Thomas

(Note this was our second 7-figure launch for this client in a year)

After launching our new website with Static Shift last year our organic search traffic is up 58% and enquiries 77%. This has resulted in an increased net profit of over 30% and really improved our user experience as well as company growth overall. Karl knows his stuff online, and from a business perspective not only do we have more sales enquiries but the quality of our enquiries has improved as well.

Bali Family Villas

โ€œOur programs are selling more on autopilot than usual! Get Pregnant with Endo and The Waiting Game in particular ๐Ÿ˜„ Very excited to see that!โ€

Stefanie Valakas

Increased monthly sales by 45% for a molding & casting company in 1 year using only SEO

Clients We Work With