In our dealings with accommodation businesses in Australia we’ve found that your main reason for a website is to facilitate an increase in direct bookings, and subsequently save on commissions to OTA’s and accommodation booking engines.
It’s always been a competitive market, but now you have to fight those OTA’s too. You need to stand out more than ever before.
Our expert team of marketers, designers and developers love working with businesses in the accommodation industry – from resorts, to hotels, to bed and breakfasts.
We know what problems you face, what makes your customers tick, and we know how to drive more direct bookings.
There’s a few key things your website should do in order to get the best results
- Communicate your hotel or resort’s unique selling point – what makes you different from the rest
- Use your web copy and imagery to tell stories that force your customer’s imaginations to run wild and awakens their senses.
- Provide a user experience that is consistent and easy to follow from start to finish
- Communicate the benefits of booking direct vs OTA’s, using best price guarantees or promises of great customer service (which of course must be followed)
- Ensure your website is mobile-friendly (responsive) so that the ever-growing number of mobile web browsers can easily navigate and book on your website
- Get your website in front of your ideal customer using SEO or other marketing methods
You need a website with a stunning design that tells your story, engages with your audience’s emotions, and drives them to make direct bookings. That’s our specialty!
You need to allow people to book online, and provide a consistent experience from start to finish. We’re experienced in integrating online booking system such as Rezdy and RMS into your website.
In order to get more direct bookings you need to actually be found. We get you to the top of search engine results for keywords that your target market is searching.
Just want to thank you and your team sooo much again for all your hard work and support in building our online ticketing system. It’s so different for me not feeling stressed about ticketing issues this year and it’s so much easier for the customers to use, and us to manage, so you really have done an amazing job! Also for keeping up the communication, I really appreciate it!
Miriam Cuffe Abbey Medieval Festival
We didn’t like sending people to a separate website to book our tours. The integration of the Rezdy booking system into our web design has been awesome!
Dessray Colledge Brisbane Whale Watching
Redeveloping our custom, responsive website has been a smooth, reliable and successful venture working with Karl at Static Shift. The communication from Karl and Karen was regular, detailed and clear. The resulting website meets all expectations. The website is running smoothly and much more efficiently than our previous design and is a lot easier on our server resources (which was a big problem with our level of traffic). Karl has a can do attitude, which means that all custom changes that we wanted were implemented to achieve the result we were looking for. We would definitely recommend using Static Shift.
Tanya Burgess Baby Hints & Tips - Australia-wide
As my hubbie is a webmaster and I must say a bloody good one at that…I can confidently say the site is excellent…even he reckons it’s fabulous and he is a critical bugger!
Peter Power St Helens Chamber Of Commerce - Tasmania
I got everything that I expected and much much more! My subscriptions to the page have increased by 400%, my SEO is always increasing and the feedback that I receive from current clients and new clients is nothing but exceptional!
Adam Murphy Adam Murphy (Keynote Speaker) - Adelaide
The team got straight to work; their patience with our indecision about how we wanted the site to look was very appreciated, Karl often giving great advice on making the site as professional as possible. We are very grateful to have come across Static Shift, the team’s ongoing help and support has been fantastic, they are always quick to respond with any concerns or queries. Thanks Karl and the team for your ongoing support, you really have been great!
Petra Johnson Hooked On Bamboo - Queensland