Whether you run a resort, a hotel, or a bed & breakfast – we know that you want a website that does more than sit and look pretty. Our expert team combine the principles of marketing and business strategy with web design and development, and love working with businesses in the accommodation industry to achieve your goals – whether it’s to increase bookings, streamline your booking process, or build awareness.
While we’ll never be happy with anything less than a beautiful site, there’s a lot more to getting direct bookings than beauty that’s only skin-deep. If you want customers parting with their credit cards you need a website with a consistent user experience that makes them happy from the moment they land on the page until the final purchase – whether they’re on a computer, tablet or phone.
There’s a few key things your website should do in order to get the best results
- Clearly communicate your hotel or resort’s unique selling point – what makes you different from the rest
- Use your web copy and imagery to tell stories that force your customer’s imaginations to run wild and awakens their senses.
- Provide a user experience that is consistent and easy to follow from start to finish
- Allow users to book online without leaving your site.
- Communicate the benefits of booking direct vs OTA’s.
- Ensure your website is mobile-friendly (responsive) so that the ever-growing number of mobile web browsers can easily navigate and book on your website
- Get your website in front of your ideal customer using SEO or other marketing methods
- Mobile-friendly design – looks and feels great on all devices.
- SEO-friendly web development – coded to be fast and the perfect foundation to please Google.
- Website copywriting that converts and gets your ranking in Google for ideal keywords.
- Integrated booking systems – we can work with 3rd party booking engines APIs or build you a basic custom booking system.
- Online payments – Accept Paypal and/or credit cards
- Live availability through ical feeds (tap into OTA live availability).
- Beautiful image galleries and embedded videos to help you tell your story and invoke emotion.
You need a website with a stunning design that tells your story, engages with your audience’s emotions, and drives them to make direct bookings. That’s our specialty!
You need to allow people to book online, and provide a consistent experience from start to finish. We’re experienced in integrating online booking system such as Rezdy and RMS into your website.
In order to get more direct bookings you need to actually be found. We get you to the top of search engine results for keywords that your target market is searching.
Working with Static Shift has been a great experience, through the research & development phase they really took on our business as a whole and looked to understand not only our customers, our company and our business goals but also a thorough insight into the niche industry we work in. Karl’s genuine interest in the detail translated through to the design and development and now we are loving the results. After launching our new website with Static Shift last year our organic search traffic is up 58% and enquiries 57%. This has resulted in increased profit and really improved our user experience as well as company growth overall. Karl knows his stuff online, and from a business perspective not only do we have more sales enquiries but the quality of our enquiries has improved as well. We continue to work with Static Shift on our SEO program and are really grateful for the partnership. They are responsive and professional and the fact that they offer web design and development with a whole business approach, is such a bonus.
Emily & Justin O'Neill Bali Family Villas
Just want to thank you and your team sooo much again for all your hard work and support in building our online ticketing system. It’s so different for me not feeling stressed about ticketing issues this year and it’s so much easier for the customers to use, and us to manage, so you really have done an amazing job! Also for keeping up the communication, I really appreciate it!
Miriam Cuffe Abbey Medieval Festival
We didn’t like sending people to a separate website to book our tours. The integration of the Rezdy booking system into our web design has been awesome!
Dessray Colledge Brisbane Whale Watching
Redeveloping our custom, responsive website has been a smooth, reliable and successful venture working with Karl at Static Shift. The communication from Karl and Karen was regular, detailed and clear. The resulting website meets all expectations. The website is running smoothly and much more efficiently than our previous design and is a lot easier on our server resources (which was a big problem with our level of traffic). Karl has a can do attitude, which means that all custom changes that we wanted were implemented to achieve the result we were looking for. We would definitely recommend using Static Shift.
Tanya Burgess Baby Hints & Tips - Australia-wide
As my hubbie is a webmaster and I must say a bloody good one at that…I can confidently say the site is excellent…even he reckons it’s fabulous and he is a critical bugger!
Peter Power St Helens Chamber Of Commerce - Tasmania
I got everything that I expected and much much more! My subscriptions to the page have increased by 400%, my SEO is always increasing and the feedback that I receive from current clients and new clients is nothing but exceptional!
Adam Murphy Adam Murphy (Keynote Speaker) - Adelaide
The team got straight to work; their patience with our indecision about how we wanted the site to look was very appreciated, Karl often giving great advice on making the site as professional as possible. We are very grateful to have come across Static Shift, the team’s ongoing help and support has been fantastic, they are always quick to respond with any concerns or queries. Thanks Karl and the team for your ongoing support, you really have been great!
Petra Johnson Hooked On Bamboo - Queensland