Search Engine Optimisation (SEO)

Keyword Research

Most clients have their own ideas what people might search for when they’re looking for their service or product…but that’s just the beginning. We can never assume anything. Often the main keywords are highly competitive, and the traffic may not be as qualified as it could be.

The aim of our SEO services is to get you more revenue, and the first and most important step in the process is comprehensive keyword research. Our research allows us to choose the best target keywords by breaking down each queries into three primary questions – How many people search for that query? How fierce is the competition for that query? Is the user likely to be at the buy-in stage of searching? Of course, the ultimate goal is to find keywords that attract highly qualified traffic, with high search volume and minimal competition.

Competitor Analysis

Most keywords will be already dominated by a few companies, who are currently capturing your potential customers. Just as businesses benefit from doing in the offline business world, we analyse the competitor’s strengths and weaknesses in their online presence. This can be a very rewarding exercise, allowing us to uncover opportunities for you to get ahead of them as well as threats that you need to be aware of.

SEO Strategy

Here we pull together all the research and analysis we’ve gathered and put together an SEO plan to get your website seen. This includes things such as recommended content & features for your site, a checklist of SEO best practices to optimise your site. We then plan a prioritised to-do list based on tackling all the urgent problems and quick-fix solutions first. Then we move on to the other solutions based on which will achieve the best long term results.

On-Site Optimisation

After we’ve completed the SEO, we optimise your website specifically for your target keywords. This includes adjusting title tags, meta tags, headings, content, site architecture & navigation, internal linking with anchor text, page urls, and building a sitemap. We also optimise the page speed to ensure loading times are as quick as possible. All of these things are about making your website as SEO friendly as possible.

Content Creation

The point of search engines is to provide users with the best answer for the questions or services they’re searching for. This is why they’ve worked hard to ensure their algorithms are able to analyse content and reward the quality stuff. More important is ensuring that this content pleases your readers.

We help you to create great content – whether it’s service page sales copy, product descriptions, or content assets which help to attract natural links like in-depth blog articles & infographics.

Influencer Outreach & Linkbuilding

Link-building is no longer about going out and getting as many links to your site as possible (and it never should have been). Search engines wants to see quality, authority websites linking to you naturally, because they actually believe that your products, services or information will benefit their visitors. So it’s mostly about working on your own business, to make people want to link to you. Then we reach out to influencers in the industry just to make them aware of what you’re offering, so that they can share it with their readers. When promoting your business, there’s nothing better than having people on your side that have influence over your target market (Think about why big sports brands sponsor well-known athletes). Our job is to find the online influencers in your market, and convincing them that your business is worth sharing with their followers.