The aim of our SEO services is to get you more revenue, and the first and most important step in the process is comprehensive keyword research. It’s the foundation of an SEO strategy that will get you the best return on your investment.
Most clients have their own idea of what people might search for when they’re looking for their service or product…which is a great place to start. But we go much, much deeper. We believe in making data-driven decisions and we have fine-tuned the keyword research process to find the prime keywords that you can target to achieve business growth.
Our research process allows us to choose the best target keywords by breaking down each queries into a few primary questions – How many people search for that query each month (and similar queries)? How fierce is the competition for that query? What do users expect to find when they are searching that keyword? Is the user likely to be looking to buy what you’re selling? Of course, the ultimate goal is to find keywords that attract highly qualified traffic, with high search volume and minimal competition.
Most keywords will be already dominated by a few companies, who are currently capturing your potential customers. Just as businesses benefit from doing in the offline business world, we analyse the competitor’s strengths and weaknesses in their online presence. This can be a very rewarding exercise, allowing us to uncover opportunities for you to overtake them as well as any threats that you need to be aware of.
Here we pull together all the research and analysis we’ve gathered and put together an SEO plan to get your website seen. This includes things such as recommended content & features for your site, a checklist of SEO best practices to optimise your site. We then plan a prioritised to-do list based on tackling all the urgent problems and quick-fix solutions first. Then we move on to the other solutions based on which will achieve the best long term results.
After we’ve completed the SEO report, we optimise your website specifically for your target keywords. This includes adjusting title tags, meta tags, headings, content, site architecture & navigation, internal linking with anchor text, page urls, and building a sitemap. We also optimise the page speed to ensure loading times are as quick as possible. All of these things are about making your website as SEO friendly as possible.
The point of search engines is to provide users with the best answer for the questions or services they’re searching for. This is why they’ve worked hard to ensure their algorithms are able to analyse content and reward the websites that are putting out quality content. More important even than pleasing Google, is pleasing the visitors enough to drive them to take action.
We help you to create great content – whether it’s service page sales copy, product descriptions, or content assets which help to attract natural links like in-depth blog articles & infographics.
Influencer Outreach & Linkbuilding
Link-building is no longer about going out and getting as many links to your site as possible (if you ask us it never should have been). Search engines want to see quality, high authority websites linking to you because they actually believe that your products, services or information will benefit their visitors. We reach out to influential, and high authority websites, and create content that links back to your website so that Google sees you as an authority on the topic.