Tour Operator and Travel Web Design that drives more direct bookings

We’ve seen the struggles tour operator businesses in Australia are going through with the arrival of online booking. No longer can you go just build relationships with Travel Agents and expect to sell tours. The most profitable tour businesses are ones that get direct bookings from their website, and save on commissions to Travel Agents and OTA’s.

People are doing more travel research and making more bookings online than ever before – which is only going to continue to grow. As the market grows, so does the competition. It’s more important to focus on your web presence than ever before.

Our expert team of marketers, designers and developers love working with businesses in the tour operator industry – from overseas group travel tours, to day tours in Australia.

We know what problems you face, what makes travellers and sightseers excited, and we know how to drive more direct tour bookings from your website.

How to sell more tours through your website:

  • Communicate your company’s unique selling points – what makes you different from the rest (Pro tip: Telling people you have the best customer service won’t cut it).
  • Allow users to book and pay online – without leaving your website.
  • Use content, imagery & videos to tell stories & awaken the traveller spirit within.
  • Provide an engaging, flowing user experience for mobile AND desktop users from start to finish.
  • Communicate the benefits of booking direct vs OTA’s, such as best price guarantees.
  • Get your website in front of your ideal customer using SEO or other marketing methods.

Our Tour Operator Web design, Development and Marketing Services

We specialise in bringing the best out of tour and activity websites by combining our skills in web design and SEO to get you found, and drive them to “Book Now”.

Accommodation Web Design

Goal-oriented Web Design & Development

You need a travel website that tells your story, engages with traveller's emotions, and drives them to make direct bookings. That’s our specialty!

Integrated Online Booking Systems

Integrated Online Booking Systems

You need people to book direct, with a consistent experience from start to finish. We’re experienced in integrating online booking systems or building custom booking systems.

Tour Operator SEO

Search Engine Optimisation

In order to get more direct bookings you need to actually be found. We get you to the top of search engine results for keywords that your target market is searching.

Want More Bookings & Enquiries From Your Website?

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Praise From The Clients We've Worked With

Don't just take our word for it!

Working with Static Shift has been a great experience, through the research & development phase they really took on our business as a whole and looked to understand not only our customers, our company and our business goals but also a thorough insight into the niche industry we work in. Karl’s genuine interest in the detail translated through to the design and development and now we are loving the results. After launching our new website with Static Shift last year our organic search traffic is up 58% and enquiries 57%. This has resulted in increased profit and really improved our user experience as well as company growth overall. Karl knows his stuff online, and from a business perspective not only do we have more sales enquiries but the quality of our enquiries has improved as well. We continue to work with Static Shift on our SEO program and are really grateful for the partnership. They are responsive and professional and the fact that they offer web design and development with a whole business approach, is such a bonus.

Emily & Justin O'Neill Bali Family Villas

Just want to thank you and your team sooo much again for all your hard work and support in building our online ticketing system. It’s so different for me not feeling stressed about ticketing issues this year and it’s so much easier for the customers to use, and us to manage, so you really have done an amazing job! Also for keeping up the communication, I really appreciate it!

Miriam Cuffe Abbey Medieval Festival

We didn’t like sending people to a separate website to book our tours. The integration of the Rezdy booking system into our web design has been awesome!  

Dessray Colledge Brisbane Whale Watching

Redeveloping our custom, responsive website has been a smooth, reliable and successful venture working with Karl at Static Shift. The communication from Karl and Karen was regular, detailed and clear. The resulting website meets all expectations. The website is running smoothly and much more efficiently than our previous design and is a lot easier on our server resources (which was a big problem with our level of traffic). Karl has a can do attitude, which means that all custom changes that we wanted were implemented to achieve the result we were looking for. We would definitely recommend using Static Shift.

Tanya Burgess Baby Hints & Tips - Australia-wide

As my hubbie is a webmaster and I must say a bloody good one at that…I can confidently say the site is excellent…even he reckons it’s fabulous and he is a critical bugger!

Peter Power St Helens Chamber Of Commerce - Tasmania

I got everything that I expected and much much more! My subscriptions to the page have increased by 400%, my SEO is always increasing and the feedback that I receive from current clients and new clients is nothing but exceptional!

Adam Murphy Adam Murphy (Keynote Speaker) - Adelaide

The team got straight to work; their patience with our indecision about how we wanted the site to look was very appreciated, Karl often giving great advice on making the site as professional as possible. We are very grateful to have come across Static Shift, the team’s ongoing help and support has been fantastic, they are always quick to respond with any concerns or queries. Thanks Karl and the team for your ongoing support, you really have been great!

Petra Johnson Hooked On Bamboo - Queensland