Tour Operator and Travel Web Design that drives more direct bookings

We’ve seen the struggles tour operator businesses in Australia are going through since the age of online booking. No longer can you go just build relationships with Travel Agents and expect to sell tours. We’ve found that the most profitable tour businesses are ones that get direct bookings from their website, and save on commissions to Travel Agents and OTA’s.

People are doing more travel research and making more bookings online than ever before – which is only going to continue to grow. As the market grows, so does the competition. It’s more important to stand out than ever before.

Our expert team of marketers, designers and developers love working with businesses in the tour operator industry – from Group travel tours, to whale watching to day trips.

We know what problems you face, what makes travellers and sightseers excited, and we know how to drive more direct tour bookings from your website.

“So how do we do that” you ask?

Your website needs to do a few things exceptionally well:

  • Communicate your company’s unique selling points – what makes you different from the rest (Pro tip: Telling people you have the best customer service won’t cut it).
  • Use your web copy, imagery and videos to tell stories that awakens the traveller spirit from within.
  • Provide a user experience that is consistent and easy to follow from start to finish.
  • Communicate the benefits of booking direct vs OTA’s, using best price guarantees or promises of great customer service (which of course must be followed).
  • Ensure your website is mobile-friendly (responsive) so that the mobile users can easily navigate and book on your website
  • Get your website in front of your ideal customer using SEO or other marketing methods

We specialise in bringing the best out of your website.

Our Tour Operator Web design, Development and Marketing Services

Accommodation Web Design

Goal-oriented Web Design & Development

You need a travel website that tells your story, engages with traveller's emotions, and drives them to make direct bookings. That’s our specialty!

Integrated Online Booking Systems

Integrated Online Booking Systems

You need people to book direct, with a consistent experience from start to finish. We’re experienced in integrating online booking systems or building custom booking systems.

Search Engine Optimisation

In order to get more direct bookings you need to actually be found. We get you to the top of search engine results for keywords that your target market is searching.

Want More Bookings & Enquiries From Your Website?

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Recent Web Design Projects

A few web design projects that we've completed for our happy clients recently!

Praise From The Clients We've Worked With

Don't just take our word for it!

Just want to thank you and your team sooo much again for all your hard work and support in building our online ticketing system. It’s so different for me not feeling stressed about ticketing issues this year and it’s so much easier for the customers to use, and us to manage, so you really have done an amazing job! Also for keeping up the communication, I really appreciate it!

Miriam Cuffe Abbey Medieval Festival

We didn’t like sending people to a separate website to book our tours. The integration of the Rezdy booking system into our web design has been awesome!  

Dessray Colledge Brisbane Whale Watching

Redeveloping our custom, responsive website has been a smooth, reliable and successful venture working with Karl at Static Shift. The communication from Karl and Karen was regular, detailed and clear. The resulting website meets all expectations. The website is running smoothly and much more efficiently than our previous design and is a lot easier on our server resources (which was a big problem with our level of traffic). Karl has a can do attitude, which means that all custom changes that we wanted were implemented to achieve the result we were looking for. We would definitely recommend using Static Shift.

Tanya Burgess Baby Hints & Tips - Australia-wide

As my hubbie is a webmaster and I must say a bloody good one at that…I can confidently say the site is excellent…even he reckons it’s fabulous and he is a critical bugger!

Peter Power St Helens Chamber Of Commerce - Tasmania

I got everything that I expected and much much more! My subscriptions to the page have increased by 400%, my SEO is always increasing and the feedback that I receive from current clients and new clients is nothing but exceptional!

Adam Murphy Adam Murphy (Keynote Speaker) - Adelaide

The team got straight to work; their patience with our indecision about how we wanted the site to look was very appreciated, Karl often giving great advice on making the site as professional as possible. We are very grateful to have come across Static Shift, the team’s ongoing help and support has been fantastic, they are always quick to respond with any concerns or queries. Thanks Karl and the team for your ongoing support, you really have been great!

Petra Johnson Hooked On Bamboo - Queensland