Building Authority Online – The Long-Term Link Building Strategy

A Link Building Strategy for Building Authority Online

Don’t be fooled into paying a cheap SEO company for an inferior link-building service where the link building strategy consists only of spamming the internet with links wherever they can get them.

The widespread abuse of low value Search Engine Optimisation (SEO) techniques and poor quality backlinking practices has finally caught up with website owners who believed their good fortune was likely to last forever. In reality, the writing had been on the wall for thousands of websites for a long time. Churn milk for long enough, and the cream will inevitably float to the top.

While many may not be happy about it, Google’s recent updates have started to weed out a lot of the spammers. Of course, that’s not you though is it! What you need is a solid long-term link building strategy that won’t be crushed by the next Google Update, or the one after that. It’s about building your authority online so that you can be recognised as a figure of knowledge. Place yourself as an expert in your chosen field and get yourself and your business in front of as many people as you possibly can.

It may not be the quickest link building strategy, but it’s the one that will get you to the top and keep you there. Why? Because it’s the way to create natural backlinks…just what the doctor ordered.

The New Challenge of Building Authority Online

Those with a genuine passion for marketing themselves and their business will embrace the changes in the search engines. Today, the smart ones are rethinking SEO in an entirely different way. They’re showing off their expertise by creating high quality content that their readers love.

Of course creating good content isn’t enough to bring traffic and links in. You need the content to be found. You need to follow consistent quality content up by promoting yourself, your business and your awesome ideas through social media, blogs, forums and the like.

So how do you go about building authority online? You need to have a natural link building strategy mapped out! Here’s a few quick pointers to get you on your way to the top:

  1. Nothing is going to make or break your website as quickly as the content that’s on it. Make sure your business has a blog and update it regularly with well-written & informative content.
  2. Be fun, be interesting and, most importantly, be yourself. Add your own style to everything you write or, if you can’t do it hire a good writer that can. But be sure to employ somebody who can meet the exact style that your website needs.
  3. Kick-start your link building strategy by regularly visiting high profile blogs and forums related to your own products and services. Make informed and considered comments on a regular basis, and avoid using generic or uninspired comments. This is a way to show the world that you really know your onions, a great way to start building authority online, and sometimes a means of creating valuable backlinks to your website.
  4. I know it may sound strange, but you should never confine great content strictly to your own website. Guest posting (writing articles for other websites) to high profile blogs is an essential part of a long-term link building strategy. Guest posting, if done right, can kill a few birds with one stone – You get your name and business in front of a large audience, helping to build your authority, you usually get a high authority backlink to your website in your author profile (which the search engines will love), and to top it off you should also get plenty of visitors who like your article clicking through to your site and checking out your other content.
  5. If you can encourage comments, endorsements and approval from leaders within your own industry, building authority online becomes much easier. Use social media as a means of networking with influential figures within your chosen field. Tag your peers regularly on popular resources such as Facebook and Twitter. Try to make them like you by being fun and including plenty of solid information and value in your tweets and status updates.
  6. Choose your content carefully and look for opportunities to pose questions directed at key figures within your industry. Incorporate their quotes into your writing and let them know that you’ve written about them. Everybody likes reading nice things about themselves and if your article is good enough they might even share it with their own networks. These will be your powerful links.
  7. If one of your articles has the capacity to help the readers of other high quality websites, use it as a means of building authority online. Contact webmasters and explain why your content is relevant to their visitors. If a webmaster likes your work and links back to it, your link building strategy will be even more effective.

Once you’ve built up your authority online you will be recognised by masses of people, and by the almighty search engines. That’s how you win in the long-term!

Subscribe to Static Shift's digital marketing blog

Get our latest truely useful digital marketing articles straight to your inbox

Comments

Leave a Reply

3 Comments on "Building Authority Online – The Long-Term Link Building Strategy"

Notify of
avatar
Sort by:   newest | oldest | most voted
Dana
Guest

Totally dude 😉

Janet Reid
Guest

Great article Karl! I will definitely share it with my friends.

admin
Guest

Thanks Janet, glad you found it useful. More than happy for you to share it with your friends 😉

wpDiscuz

Want More Bookings & Enquiries From Your Website?

Talk To Us

Recent Web Design Projects

A few web design projects that we've completed for our happy clients recently!

Praise From The Clients We've Worked With

Don't just take our word for it!

Just want to thank you and your team sooo much again for all your hard work and support in building our online ticketing system. It’s so different for me not feeling stressed about ticketing issues this year and it’s so much easier for the customers to use, and us to manage, so you really have done an amazing job! Also for keeping up the communication, I really appreciate it!

Miriam Cuffe Abbey Medieval Festival

We didn’t like sending people to a separate website to book our tours. The integration of the Rezdy booking system into our web design has been awesome!  

Dessray Colledge Brisbane Whale Watching

Redeveloping our custom, responsive website has been a smooth, reliable and successful venture working with Karl at Static Shift. The communication from Karl and Karen was regular, detailed and clear. The resulting website meets all expectations. The website is running smoothly and much more efficiently than our previous design and is a lot easier on our server resources (which was a big problem with our level of traffic). Karl has a can do attitude, which means that all custom changes that we wanted were implemented to achieve the result we were looking for. We would definitely recommend using Static Shift.

Tanya Burgess Baby Hints & Tips - Australia-wide

As my hubbie is a webmaster and I must say a bloody good one at that…I can confidently say the site is excellent…even he reckons it’s fabulous and he is a critical bugger!

Peter Power St Helens Chamber Of Commerce - Tasmania

I got everything that I expected and much much more! My subscriptions to the page have increased by 400%, my SEO is always increasing and the feedback that I receive from current clients and new clients is nothing but exceptional!

Adam Murphy Adam Murphy (Keynote Speaker) - Adelaide

The team got straight to work; their patience with our indecision about how we wanted the site to look was very appreciated, Karl often giving great advice on making the site as professional as possible. We are very grateful to have come across Static Shift, the team’s ongoing help and support has been fantastic, they are always quick to respond with any concerns or queries. Thanks Karl and the team for your ongoing support, you really have been great!

Petra Johnson Hooked On Bamboo - Queensland