It’s no secret that mobile web browsing has become the next “big thing”, as smartphone market share continues to grow at an astounding rate. Yet how many of you have been frustrated when you’ve visited a website on your phone where you need to scroll left and right on the screen and zoom in and out to read it. Let’s not forget about those times when you’re trying to click on a link but hit the one below instead because the link is too small to click on accurately.
Do you think it makes good business sense to frustrate potential customers before they’ve even started dealing with you, or would it make more sense to make their initial dealings with you a smooth and joyous process. Do you want people coming to your site, getting frustrated and carrying on their merry way without you? We say that any business who has potential customers should think seriously about having a professional mobile web presence…and if you’re quick, you can do it before your competitors catch on and grab your customers from right in front of you.
Mobile-friendly web design options
There are a few options for solving the issue of mobile-compatibility. Responsive web design, separate mobile website or dynamically serving different code to users based on their device. In a responsive website, the layout adapts to fit different screen sizes, so the website will look good on all devices, and it will be easy for users to read and navigate the site. A separate mobile website (usually on a subdomain, such as http://m.yoursite.com) is completely separate from the main website, it’s stored at a separate URL, and is designed specifically for certain screen sizes, often serving different content to mobile users. Dynamic serving is where the servers different html to users at one URL based on the device, meaning a lot of additional code is needed.
We believe responsive web design is the best answer in most cases…funnily enough Google agrees! We could write a very lengthy article arguing our case, however with the amount of information that the web throws at us everyday, we figured you might like it in a format that’s easier to digest. So we created this infographic on why we think you should choose responsive web design for your website. Hopefully after reading it you’ll all be on the same page!
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Reference links
http://mashable.com/2013/08/20/mobile-web-traffic/
http://www.businessinsider.com/mobile-will-eclipse-desktop-by-2014-2012-6
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2013%20Reports/Mobile-Consumer-Report-2013.pdf
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
http://www.internetretailer.com/2013/10/01/its-official-mobile-devices-surpass-pcs-online-retail
http://moz.com/blog/seo-of-responsive-web-design
http://searchenginewatch.com/article/2253965/3-Reasons-Why-Responsive-Web-Design-is-the-Best-Option-For-Your-Mobile-SEO-Strategy
https://developers.google.com/webmasters/smartphone-sites/
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